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Friends Apartment Lego Set

Fail

The top 5 brands take 100% of clicks, so Friends Apartment Lego Set is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$95K/yr47K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
72%top-5 click share · 2 brands · 231 sellers

Flapen Score

Friends Apartment Lego Set against its category

The dotted line is the Home & Kitchen average. Past it, Friends Apartment Lego Set is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friends Apartment Lego Set market on Amazon at a glance

Shoppers on Amazon United States searched for Friends Apartment Lego Set 47K times last year and spent an estimated $95K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.1%
Market size, estimated
$95Ka year
Peak month
January3.0× the quietest month
Top search term
lego friends apartment24K searches a year

02 · Price

A sale here is worth $184.32.

Listings sell for $184.32 on average, from $38.71 to $510.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $184.32 that is $0 to $18K a year per listing.

Average price
$184.32above the $15 to $100 sweet spot
Price range
$38.71–$510.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #3,911 within Musical Boxes & Figurines. It carries 3,004 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
5.9%
Average rank
#3,911in Musical Boxes & Figurines
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
3,004per listing
Listings tracked
16

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Friends Apartment Lego Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

231

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Friends Apartment Lego Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Friends Apartment Lego Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego friends apartment24K/yr
  • friends apartment lego set10K/yr
  • lego friends apartment set4K/yr
  • friends lego apartment3K/yr
  • friends lego set apartment3K/yr
  • lego 102922K/yr
  • friends lego sets tv show apartment810/yr

Reviews and returns

What reviews say buyers love and hate about Friends Apartment Lego Set

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
45%of negative reviews mention “Assembly/Installation”
1.9%of orders come back
“which made building very hard”
A buyer, on “Assembly/Installation”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Friends Apartment Lego Set questions

Answered from the same tracked data.