French Press
MaybeShoppers spend an estimated $10.3M a year here. But the average product has 13,340 reviews to catch up to, so French Press is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $10.3M/yr6.2M searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 60 sellers
Flapen Score
French Press against its category
The dotted line is the Home & Kitchen average. Past it, French Press is stronger. Inside it, weaker.
Market
The French Press market on Amazon at a glance
Shoppers on Amazon United States searched for French Press 6.2M times last year and spent an estimated $10.3M. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.
- Searches, last 12 months
- 6.2M
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $10.3Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- french press3.2M searches a year
02 · Price
A sale here is worth $30.61.
Listings sell for $30.61 on average, from $8.08 to $88.02. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $30.61 that is $245K to $306K a year per listing.
- Average price
- $30.61inside the $15 to $100 sweet spot
- Price range
- $8.08–$88.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $245K–$306K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #20 within Coffee, Tea & Espresso. It carries 13,340 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #20in Coffee, Tea & Espresso
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 13,340per listing
- Listings tracked
- 29
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top French Press products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
60
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
28%
- Brand 124%
- Brand 217%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 65%
Demand
French Press search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top French Press search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- french press3.2M/yr
- french press coffee maker1.4M/yr
- coffee press439K/yr
- stainless steel french press151K/yr
- french press stainless steel160K/yr
- prensa francesa67K/yr
- glass french press coffee maker41K/yr
- french press coffee74K/yr
- glass french press79K/yr
- small french press64K/yr
Reviews and returns
What reviews say buyers love and hate about French Press
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common French Press questions
Answered from the same tracked data.









