Is frankincense resin profitable to sell on Amazon United States?

The niche generates $259K/yr across 31 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the frankincense resin niche?

23 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in frankincense resin?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.0%.

When does demand for frankincense resin peak?

Demand peaks in Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the frankincense resin niche?

Listings span $6.86–$29.49; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.

frankincense resin

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Review moat

Good545.03

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.86–$29.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$259K

$259K/yr · 335K searches

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, frankincense resin is a $259K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

frankincense resin market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $245K–$326K; units × avg price
Conversion rate: 4.8%
Avg BSR: #582
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 10.3%
Avg brand age: 53 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

45%

Top 20: 90%

Open market

36%

M. ROSENFELD14%
Nagaad13%
Govinda12%
noah spice9%
Spicy World9%
The Royal Incense6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.1×

Open Trend

Top frankincense resin search terms

frankincense resin218K/yr -21.9%5.5% conv.
frankincense resin organic65K/yr -30.3%4.5% conv.
organic frankincense resin19K/yr -22.9%3.4% conv.
food grade frankincense resin5K/yr -11.2%1.7% conv.
edible frankincense resin5K/yr +8.2%1.8% conv.
frankincense tears6K/yr -22.1%5.2% conv.
pure frankincense resin5K/yr -59.7%5.6% conv.
raw frankincense resin5K/yr -72.1%4.2% conv.
lagrimas de frankincense3K/yr -83.8%1.1% conv.
lgrimas de incienso3K/yr -92.8%1.3% conv.

All search terms

Top frankincense resin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb

Govinda$17.984.4★6,928 rev

Organic Frankincense Resin 4 oz - USDA Certified 100% Pure Boswellia Carterii Premium Grade Church Incense Wild-Harvested Luban for Aromatherapy Meditation Air Purification & Spiritual Rituals

Nagaad$20.954.6★440 rev

noah spice Frankincense Resin Tears (Olibanum) 4 oz

noah spice$13.364.6★263 rev

Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing

M. ROSENFELD$6.863.6★189 rev

Frankincense Resins | Boswellia Sacra Frankincense Incense |Chruch Incense Olibanum Gum Bulk |Luban 100 Grams (3.5 Ounce)

The Royal Incense$10.884.5★1,037 rev

Newest

by launch date

XIANGSAIXUE Somali Frankincense Resin Tears Premium Natural Resin Incense for Meditation Aromatherapy Spiritual Rituals & Home Fragrance Pure Frankincense Resin (30g / 130g Options (30)

XIANGSAIXUE$10.269 rev

3mo ago

HalalEveryDay Frankincense Resin Tears from Ethiopia Gum Olbinum Boswelia Serrata 16 oz / 1 lb Bag Resin for Home Fragrance Bakhoor and Incense Use

HalalEveryDay$25.543 rev

4mo ago

(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense

Emir&Odin$19.8413 rev

5mo ago

Premium Organic Frankincense Resin (Boswellia Carterii) 125g / 4.40oz Wild-Harvested Olibanum Pure Incense Resin for Aromatic Burning Spiritual Rituals & Home Ambiance Royal Resin Crafts

Generic$22.008 rev

5mo ago

Natural Frankincense Resin Tears-5.3oz Wild-Harvested Hand-Sorted Incense

GXXDMZAQ$14.886 rev

7mo ago

What buyers say about frankincense resin

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Good aroma”

Quality-Overall26%

“Best Quality”

Value For Money7%

“Reasonably priced”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall2%

“They are perfect size”

Vegan/Organic2%

“which is food-grade”

Durability2%

“It is much more fragrant, long, lasting, and beautiful than any sort of incense stick that you find anywhere”

Ease Of Cleaning2%

“Good for cleaning the home of evil”

Material Quality2%

“Nice quality resin”

Ease Of Use1%

“easy to use”

What buyers complain about

Smell44%

“Awful smell”

Value For Money7%

“Even though its a bit pricey”

Quality-Overall7%

“Very cheaply made”

Size-Overall6%

“with some being very large”

Flammable4%

“Weird substance when burning”

Advertised Vs Actual Product3%

“Not a described”

Color2%

“My Hojari was not of a green hue at all”

Material Quality2%

“sands in the plastic”

Taste-Overall1%

“Tastes badly because of what it is”

Strength1%

“not as strong”

Top return reasons

Smell40%

Advertised Vs Actual Product17%

Size-Overall10%

Quality-Overall7%

Material Quality5%

Value For Money5%

Functionality-Overall4%

Flammable2%

Defective Material/Parts2%

Product Condition1%

Common questions

Is frankincense resin profitable to sell on Amazon United States?: The niche generates $259K/yr across 31 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the frankincense resin niche?: 23 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in frankincense resin?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.0%.
When does demand for frankincense resin peak?: Demand peaks in Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the frankincense resin niche?: Listings span $6.86–$29.49; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.