Frankincense Resin

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

335K

Growth, 90 days vs prior 90

-27.9%

Conversion, latest week

4.8%

Market size, estimated

$259Ka year

Peak month

February2.1× the quietest month

Top search term

frankincense resin218K searches a year

Listings sell for $16.31 on average, from $6.86 to $29.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $16.31 that is $8K to $12K a year per listing.

Average price

$16.31inside the $15 to $100 sweet spot

Price range

$6.86–$29.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

1.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #582 within Home Fragrance. It carries 545 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

10.3%

Average rank

#582in Home Fragrance

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

545per listing

Listings tracked

31

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months