Frankincense Incense

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

9.7%

Market size, estimated

$221Ka year

Peak month

December1.4× the quietest month

Top search term

frankincense incense67K searches a year

Listings sell for $11.53 on average, from $5.31 to $24.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.53 that is $9K to $12K a year per listing.

Average price

$11.53under the $15 to $100 sweet spot

Price range

$5.31–$24.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #203 within Home Fragrance. It carries 2,243 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#203in Home Fragrance

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,243per listing

Listings tracked

29

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months