frankincense incense
Worth a lookShows low returns (0.9%), but soft demand (-12.8% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.31–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Review moat
Okay2,243.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$221K$221K/yr · 197K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frankincense incense is a $221K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
frankincense incense market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $231K–$288K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.3%
- Avg brand age
- 62 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
125
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 92%
Open market
22%
- HEM32%
- Calmveda17%
- Bless International17%
- TRUMIRI6%
- raajsee3%
- Satya Frankincense Incense3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top frankincense incense search terms
- frankincense incense67K/yr
- frankincense and myrrh incense57K/yr
- frankincense incense sticks31K/yr
- frankincense and myrrh incense sticks13K/yr
- incense frankincense and myrrh6K/yr
- incense frankincense5K/yr
- frankincense sticks5K/yr
- incense sticks frankincense and myrrh4K/yr
- frankincense sticks incense3K/yr
- incense sticks frankincense3K/yr
Top frankincense incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calmveda Church Frankincense and Myrrh Incense - 80 Sticks Charcoal Free Handmade from Upcycled Flowers Spiritual Healing Incense
Calmveda$13.894.5★1,947 rev
Hem Frankincense Myrrh Incense Sticks - 120 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn.
HEM$7.854.6★6,502 rev
Frankincense - Box of Six 20 Sticks Tubes 120 Sticks Total - HEM Incense From India
HEM$7.854.6★6,399 rev
Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks
Bless International$7.674.5★9,074 rev
Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks
Bless International$13.704.5★9,074 rev
Newest
by launch date
Pure Frankincense & Myrrh Incense 100 Insence Sticks No Charcoal Clean Burning Stick Inscent 100% Natural Organic Non Toxic Sustainably Harvested Church Incense - Positive Vibes Incense
UNITEDPRIME$10.073 rev
60 Pcs Frankincense and Myrrh Incense Sticks for Yoga Meditation Relaxation
Eglagen$6.9952 rev
Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume
Aromafume$24.49110 rev
Frankincense Incense Sticks - Pack of 100 Insence-Sticks for Catholic Christian Church - Made with Natural Non Toxic Incienso - Scented Insense Spiritual Agarbatti Incents
TRUMIRI$8.0739 rev
Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks
Bless International$11.049,074 rev
Trending
90-day click momentumPure Frankincense & Myrrh Incense 100 Insence Sticks No Charcoal Clean Burning Stick Inscent 100% Natural Organic Non Toxic Sustainably Harvested Church Incense - Positive Vibes Incense
UNITEDPRIME$10.073.3★
Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume
Aromafume$24.494.7★
Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks
Bless International$11.044.5★
Zed Black Frankincense and Myrrh Incense Sticks Church Resin 120 Count
ZED BLACK$7.534.1★
60 Pcs Frankincense and Myrrh Incense Sticks for Yoga Meditation Relaxation
Eglagen$6.994.2★
What buyers say about frankincense incense
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“the quality feels solid”
“Best Money Spent”
“exceeded my expectations”
“still have plenty to last for months”
“That said, the burn time is great. around 45 minutes per stick as advertised., the quality feels solid, they don't shed or fall apart, and the scent lingers nicely in the room afterward”
“Great gift”
“The stick size is adequate”
“Very easy to use”
“creating a calming environment that is perfect for relaxation or a quiet evening at home”
What buyers complain about
“Plastic smell”
“totally misleading”
“or the quality of the sticks poor”
“Too short”
“up in smoke”
“Misrepresented and overpriced”
“Very frail and is breaking up when taking out”
“The sticks are very skinny”
“bothered allergies”
“They are kind of delicate”
Top return reasons
Common questions
- Is frankincense incense profitable to sell on Amazon United States?
- The niche generates $221K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the frankincense incense niche?
- 20 brands and 125 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in frankincense incense?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- When does demand for frankincense incense peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the frankincense incense niche?
- Listings span $5.31–$24.94; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.