frankincense gum
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+170.7%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,118avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.86–$17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$24K$24K/yr · 55K searches
Competition
Bad92%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, frankincense gum is a $24K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
frankincense gum market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $24K–$30K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 1.8%
- Avg brand age
- 57 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Govinda56%
- Aroma Depot18%
- Spicy World12%
- M. ROSENFELD7%
- NATNA5%
- Rihla3%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +170.7% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 9.5×
Top frankincense gum search terms
- frankincense gum31K/yr
- frankincense gum for teeth8K/yr
- frankincense tree sap gum7K/yr
- frankincense gum chewing9K/yr
Top frankincense gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Govinda$17.984.4★6,928 rev
Indian Frankincense Resin Natural Gum Olibanum Aromatic Incense Tree Sap Boswellia Papyrifera Bulk (4 Ounce)
Aroma Depot$9.974.3★525 rev
Frankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World
Spicy World$8.114.2★40 rev
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing
M. ROSENFELD$6.863.6★189 rev
Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World
Spicy World$15.424.4★43 rev
Newest
by launch dateFrankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World
Spicy World$8.1140 rev
Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World
Spicy World$15.4243 rev
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing
M. ROSENFELD$6.86189 rev
Frankincense Resin Gum Olibanum Pea Size Granules (6 oz)
NATNA$10.8561 rev
Authentic Premium Frankincense (Natural Chewing Gum) from Soccatra Island - - Rihla Superfood - 3.5oz (100g)
Rihla$14.9440 rev
Trending
90-day click momentumFrankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World
Spicy World$8.114.2★
Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World
Spicy World$15.424.4★
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing
M. ROSENFELD$6.863.6★
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Govinda$17.984.4★
Authentic Premium Frankincense (Natural Chewing Gum) from Soccatra Island - - Rihla Superfood - 3.5oz (100g)
Rihla$14.943.9★
What buyers say about frankincense gum
What buyers praise and complain about, mined from review topics.What buyers love
“I purchased this frankincense to give it a try, and overall, I've been pleased with the fragrance”
“The quality is consistent throughout the package”
“Exactly as described and expected”
“Great use”
“Great price for the size”
“They are perfect size”
“Works”
“It made the whole experience feel very human and intentional”
“Nice quality resin”
“so no need for additional storage”
What buyers complain about
“unpleasant odor”
“A cheap burn out”
“Smaller then peas”
“I kept getting burnt hydrocarbons”
“Not worth it”
“sands in the plastic”
“not as strong”
“Not sure if its the size that it is advertised”
“It has a very faded smell”
Top return reasons
Common questions
- Is frankincense gum profitable to sell on Amazon United States?
- The niche generates $24K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +170.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the frankincense gum niche?
- 6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in frankincense gum?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for frankincense gum peak?
- Demand peaks in May–Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the frankincense gum niche?
- Listings span $6.86–$17.98; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.