Frankincense Gum

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +170.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+170.7%

Conversion, latest week

3.6%

Market size, estimated

$24Ka year

Peak month

November9.5× the quietest month

Top search term

frankincense gum31K searches a year

Listings sell for $12.02 on average, from $6.86 to $17.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.02 that is $1K to $3K a year per listing.

Average price

$12.02under the $15 to $100 sweet spot

Price range

$6.86–$17.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #402 within Home Fragrance. It carries 1,118 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

1.8%

Average rank

#402in Home Fragrance

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,118per listing

Listings tracked

7

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months