Is frankincense and myrrh candle profitable to sell on Amazon United States?

The niche generates $66K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (42/100).

How competitive is the frankincense and myrrh candle niche?

8 brands and 18 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in frankincense and myrrh candle?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.

When does demand for frankincense and myrrh candle peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the frankincense and myrrh candle niche?

Listings span $11.53–$35.48; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 1,532 reviews — the moat a new listing must climb.

frankincense and myrrh candle

Skip it

Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.60

avg listing price — sweet spot $15–$100

Price range

Great$11.53–$35.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,532.17

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 65K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, frankincense and myrrh candle is a $66K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

frankincense and myrrh candle market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $56K–$74K; units × avg price
Conversion rate: 5.5%
Avg BSR: #1,159
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 21.0%
Avg brand age: 50 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Just Makes Scents49%
1OAK31%
CoCo Benjamin8%
Hemlock Park3%
Soy and Sass3%
Ein Gedi2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top frankincense and myrrh candle search terms

frankincense and myrrh candle29K/yr -27.5%4.9% conv.
frankincense candle22K/yr -29.6%4.8% conv.
chrism candle5K/yr -13.4%1.6% conv.
myrrh candle5K/yr -21.7%3.1% conv.
frankincense candles4K/yr -29.5%2.7% conv.

All search terms

Top frankincense and myrrh candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frankincense & Myrrh Scented Blended Soy Candle (8 oz)

Just Makes Scents$15.324.4★1,204 rev

1OAK Frankincense and Myrrh Candle - Soy Wax Scented Candles (Frankincense Myrrh) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)

1OAK$13.103.9★72 rev

100% Soy Highly Scented Hand Poured Soy Candle Frankincense & Myrrh (Cotton Wick)

CoCo Benjamin$17.884.0★259 rev

3 Pack - Frankincense & Myrrh Scented Blended Soy Candle (8 oz)

Just Makes Scents$35.484.4★1,204 rev

Frankincense & Myrrh Scented Blended Soy Candle Hand Poured in the USA by Just Makes Scents (12 oz)

Just Makes Scents$21.464.5★63 rev

Newest

by launch date

Frankincense Candle for Relaxation Organic Soy Aromatherapy Meditation Candle Clean Burning Cotton Wick 40 Hour Burn 8 oz Amber Jar SWAP SCENT

Swap Scent$23.980 rev

3mo ago

1OAK Frankincense and Myrrh Candle - Soy Wax Scented Candles (Frankincense Myrrh) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)

1OAK$13.1072 rev

5mo ago

Frankincense and Myrrh Candle Christmas Candles Scented - w/Spices Frankincense & Myrrh - Infused with Essential Oils I Frankincense Candle I 9oz 50Hr Made in USA

Soy and Sass$20.059 rev

8mo ago

Frankincense & Myrrh Scented Blended Soy Candle Hand Poured in the USA by Just Makes Scents (12 oz)

Just Makes Scents$21.4663 rev

2y ago

Hemlock Park Frankincense Apothecary Crackling Wood Wick Candle | 8 oz

Hemlock Park$23.8899 rev

3y ago

What buyers say about frankincense and myrrh candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“Great scent”

Quality-Overall7%

“Good quality”

Value For Money5%

“Great 👍 The price is very reasonable”

Brightness/Shine/Glow3%

“light -- not too strong or obnoxious”

Gifting Purpose3%

“would also make a great gift”

Advertised Vs Actual Product3%

“As described”

Size-Overall2%

“it still fits right in”

Storage Capacity2%

“Big box for small candle”

Warmth1%

“Perfect to burn or place under a warming lamp”

Design-Overall1%

“The design is simple and classy”

What buyers complain about

Smell49%

“Bad smell”

Size-Overall10%

“At first I was skeptical of the size”

Value For Money7%

“Not worth the price”

Quality-Overall4%

“Quality of candle structure is poor”

Defective Material/Parts2%

“One the candles were broken”

Product Condition2%

“Arrived slightly used- see photo”

Strength1%

“Weak and incorrect scent”

Functionality-Overall1%

“Neither one worked”

Ease Of Cleaning1%

“Burned Dirty after half used”

Durability1%

“Doesnt last long”

Top return reasons

Smell73%

Advertised Vs Actual Product9%

Size-Overall7%

Leak-Proof3%