Frankincense and Myrrh Candle

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

5.5%

Market size, estimated

$66Ka year

Peak month

December3.8× the quietest month

Top search term

frankincense and myrrh candle29K searches a year

Listings sell for $18.60 on average, from $11.53 to $35.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.60 that is $2K to $5K a year per listing.

Average price

$18.60inside the $15 to $100 sweet spot

Price range

$11.53–$35.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #1,159 within Candles. It carries 1,532 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

21.0%

Average rank

#1,159in Candles

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,532per listing

Listings tracked

12

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months