Is frame with matte for 8x10 print profitable to sell on Amazon United States?

The niche generates $100K/yr across 20 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (43/100).

How competitive is the frame with matte for 8x10 print niche?

12 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in frame with matte for 8x10 print?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.9%.

When does demand for frame with matte for 8x10 print peak?

Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the frame with matte for 8x10 print niche?

Listings span $5.81–$29.12; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 11,113 reviews — the moat a new listing must climb.

frame with matte for 8x10 print

Skip it

A deep review moat (11,113 avg reviews) — this niche doesn't clear our bar today.

Avg price

Great$15.25

avg listing price — sweet spot $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.81–$29.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$100K

$100K/yr · 112K searches

Review moat

Bad11,112.85

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, frame with matte for 8x10 print is a $100K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 43/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

frame with matte for 8x10 print market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $122K–$153K; units × avg price
Conversion rate: 5.8%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

17%

upsimples34%
Golden State Art15%
Vittanly14%
Americanflat9%
wallwisy7%
TONES FRAME DESIGN5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top frame with matte for 8x10 print search terms

frame with mat for 8x10 print21K/yr +12.3%4.1% conv.
frame matted to 8x1019K/yr +13.2%4.2% conv.
frame for 8x10 print with mat17K/yr +2.4%5.5% conv.
picture frame matted to 8x1010K/yr +5.3%4.3% conv.
8 x 10 matted picture frame9K/yr +14.2%4.9% conv.
8x11 picture frame with mat6K/yr +11.3%4.9% conv.
8x10 picture frame matted6K/yr +30.4%7.6% conv.
8x10 frame with matte6K/yr +3.2%3.7% conv.
matted frames for 8x10 prints4K/yr +16.4%3.1% conv.
8x10 frame mat4K/yr +36.4%3.8% conv.

All search terms

Top frame with matte for 8x10 print products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack

upsimples$7.384.5★41,299 rev

Vittanly 11x14 Picture Frame Matted for 8x10 Photos Black

Vittanly$8.174.6★3,625 rev

Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black

Americanflat$11.284.7★24,084 rev

11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1

wallwisy$14.664.6★991 rev

upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Black

upsimples$22.264.6★72,210 rev

Newest

by launch date

Americanflat 11x14 Picture Frame - Matted to 8x10 - Engineered Wood - Black

Americanflat$14.57198 rev

1y ago

THKRLOF 11x14 Picture Frame with Mat for 8x10 Wavy Edge Wooden Real Glass Photo Frame for Wall Hanging Green 1 Pack

THKRLOF$26.06536 rev

1y ago

11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1

wallwisy$14.66991 rev

1y ago

QOTIB 11x14 Picture Frame with 8x10 Mat Deep Brown Display 8x10 with Mat or 11x14 Without Mat Wood 11 by 14 Photo Frame 11 x 14 Frame for Wall Hanging Display Deep Brown

QOTIB$6.871,645 rev

1y ago

Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut

Egofine$7.041,882 rev

1y ago

What buyers say about frame with matte for 8x10 print

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality37%

“Good frame”

Quality-Overall15%

“the product performs well”

Value For Money14%

“Great deal”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall3%

“Size is accurate”

Weight Light3%

“Lightweight- Easy to Hang”

Strength2%

“Sturdy construction”

Ease Of Use2%

“Easy to use”

Color2%

“a beautiful color”

Assembly/Installation2%

“easy to assemble”

What buyers complain about

Frame Quality21%

“Pretty flimsy frame”

Quality-Overall21%

“Low quality”

Material Quality9%

“Cheap plastic”

Advertised Vs Actual Product5%

“Product info wrong”

Value For Money5%

“Cheap”

Strength4%

“Flimsy and cheap”

Color3%

“Frame is not the color in the photo”

Durability3%

“Fell apart”

Thickness2%

“Not nearly thick enough”

Size-Overall2%

“Sizing is off”

Top return reasons

Frame Quality51%

Size-Overall22%

Quality-Overall4%

Advertised Vs Actual Product4%

Material Quality4%

Color4%

Value For Money2%

Defective Material/Parts2%

Scratch Resistance1%

Functionality-Overall1%

Common questions

Is frame with matte for 8x10 print profitable to sell on Amazon United States?: The niche generates $100K/yr across 20 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (43/100).
How competitive is the frame with matte for 8x10 print niche?: 12 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in frame with matte for 8x10 print?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.9%.
When does demand for frame with matte for 8x10 print peak?: Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the frame with matte for 8x10 print niche?: Listings span $5.81–$29.12; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 11,113 reviews — the moat a new listing must climb.

frame with matte for 8x10 print

frame with matte for 8x10 print market data

Competition & brand share

Demand & seasonality

Top frame with matte for 8x10 print search terms

Top frame with matte for 8x10 print products on Amazon

Top sellers

Newest

Trending

What buyers say about frame with matte for 8x10 print

What buyers love

What buyers complain about

Top return reasons

Common questions

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