Frame Matted to 16x20
FailShoppers spend an estimated $84K a year here, so Frame Matted to 16x20 is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $84K/yr43K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 27 sellers
Flapen Score
Frame Matted to 16x20 against its category
The dotted line is the Home & Kitchen average. Past it, Frame Matted to 16x20 is stronger. Inside it, weaker.
Market
The Frame Matted to 16x20 market on Amazon at a glance
Shoppers on Amazon United States searched for Frame Matted to 16x20 43K times last year and spent an estimated $84K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $84Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- frame matted to 16x2018K searches a year
02 · Price
A sale here is worth $38.63.
Listings sell for $38.63 on average, from $21.91 to $73.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.63 that is $0 to $4K a year per listing.
- Average price
- $38.63inside the $15 to $100 sweet spot
- Price range
- $21.91–$73.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #230 within Picture Frames. It carries 6,035 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 9.6%
- Average rank
- #230in Picture Frames
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,035per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Frame Matted to 16x20 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Americanflat 20x24 Poster Frame - Matted to 16x20 - Black
- Price
- $26.82
- Rating
- 4.5/5
- Reviews
- 4,889
- Age
- 2y ago

euwazram Rustic Walnut 20x24 Frame - Single Frame 20 x 24 Poster Frame with Mat for 16x20 Picture Frames for Artwork Puzzles Photos and Movie Posters Perfect Christmas Frame
- Price
- $29.44
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 3y ago

upsimples 20x24 Picture Frame Display Pictures 16x20 with Mat or 20 x 24 Without Wall Hanging Poster Frames Black 1 Pack
- Price
- $27.37
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 2y ago

wallwisy 18x24 Poster Frame Solid Oak 18x24 Poster Frames Matted to 16x20 24x18 Natural Wooden Frame Horizontal or Vertical Wall Mounting Set of 1
- Price
- $36.18
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago

upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Black 1 Pack
- Price
- $24.39
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
Trending
estimated 90-day click momentum
Art Emotion 16x20 Solid Wood Picture Frame in Black (Handmade Finishing Seamless Surface) Real Tempered GlassDisplayPictures11x14 with Mat or 16x20 Without Mat Wall Hanging Poster Frame
- Price
- $30.30
- Rating
- 4.6/5
- Reviews
- 2,464
- Age
- 7y ago

upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Black 1 Pack
- Price
- $24.39
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago

LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack
- Price
- $25.19
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Homeforia 20x24 Frame Brown Wood Mortise & Tenon Walnut 20 x 24 Picture Frames with Mat 16 x 20 for Wall 24x20 Dark Wooden Poster Frame Matted to 16x20 inch Photo Tempered Glass Wall Kit Set of 1
- Price
- $73.45
- Rating
- 4.9/5
- Reviews
- 453
- Age
- 1y ago

Gdfmsc 18x24 Picture Frame with Mat for 16x20 Natural Walnut Wood Handcrafted Rounded Corner with Plexiglass Vertical or Horizontal Display Photo Gallery Poster Wall Mounting Frame
- Price
- $61.64
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 1y ago
Newest
by launch date
LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack
- Price
- $25.19
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

JCJMY 20x24 Picture Frame with 16x20 Mat Display Photo 16x20 with Mat or 20 x 24 Without Mat Wall Hanging Large 20 by 24 Poster Frame with Plexiglass Black
- Price
- $23.42
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 1y ago

QOTIB Wood 20x24 Picture Frame with 16x20 Mat Black Display 16x20 with Mat or 20x24 Without Mat Wood 20 by 24 Photo Frame 20 x 24 Frame for Wall Hanging Display Black
- Price
- $23.50
- Rating
- 4.5/5
- Reviews
- 1,532
- Age
- 1y ago

JCJMY 20x24 Picture Frame with 16x20 Mat Set of 3 Display Photo 16x20 with Mat or 20 x 24 Without Mat Wall Hanging Large 20 by 24 Poster Frame with Plexiglass 3 Pack Black
- Price
- $37.36
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 1y ago

Gdfmsc 18x24 Picture Frame with Mat for 16x20 Natural Walnut Wood Handcrafted Rounded Corner with Plexiglass Vertical or Horizontal Display Photo Gallery Poster Wall Mounting Frame
- Price
- $61.64
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
27
Est. top-5 brand share
67%
Top 20: 99%
Est. top-5 click share
51%
Top 20: 86%
Open market
26%
- Americanflat18%
- upsimples18%
- euwazram11%
- Homeforia11%
- wallwisy9%
- JCJMY7%
Demand
Frame Matted to 16x20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Frame Matted to 16x20 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frame matted to 16x2018K/yr
- matted frame for 16x20 print5K/yr
- matted to 16x20 picture frame5K/yr
- matted to 16x204K/yr
- 11x14 mat for 16x20 frame4K/yr
- picture frame matted to 16x204K/yr
- frame with 16x20 mat opening5K/yr
Reviews and returns
What reviews say buyers love and hate about Frame Matted to 16x20
We read the reviews and the return reasons for every product selling here.
“This frame is so flimsy and crappy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frame Matted to 16x20 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









