frame matted to 16x20
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$38.63avg listing price — sweet spot $15–$100
Price range
Incredible$21.91–$73.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,035avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, frame matted to 16x20 is a $84K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
frame matted to 16x20 market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 9.6%
- Avg brand age
- 40 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
27
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
51%
Top 20: 86%
Open market
26%
- Americanflat18%
- upsimples18%
- euwazram11%
- Homeforia11%
- wallwisy9%
- JCJMY7%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — +4.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top frame matted to 16x20 search terms
- frame matted to 16x2018K/yr
- matted frame for 16x20 print5K/yr
- matted to 16x20 picture frame5K/yr
- matted to 16x204K/yr
- 11x14 mat for 16x20 frame4K/yr
- picture frame matted to 16x204K/yr
- frame with 16x20 mat opening5K/yr
Top frame matted to 16x20 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Americanflat 20x24 Poster Frame - Matted to 16x20 - Black
Americanflat$26.824.5★4,889 rev
euwazram Rustic Walnut 20x24 Frame - Single Frame 20 x 24 Poster Frame with Mat for 16x20 Picture Frames for Artwork Puzzles Photos and Movie Posters Perfect Christmas Frame
euwazram$29.444.5★170 rev
upsimples 20x24 Picture Frame Display Pictures 16x20 with Mat or 20 x 24 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$27.374.5★41,299 rev
wallwisy 18x24 Poster Frame Solid Oak 18x24 Poster Frames Matted to 16x20 24x18 Natural Wooden Frame Horizontal or Vertical Wall Mounting Set of 1
wallwisy$36.184.6★991 rev
upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$24.394.5★41,299 rev
Newest
by launch date
LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack
LIVINGTASTE$25.1965 rev
JCJMY 20x24 Picture Frame with 16x20 Mat Display Photo 16x20 with Mat or 20 x 24 Without Mat Wall Hanging Large 20 by 24 Poster Frame with Plexiglass Black
JCJMY$23.422,138 rev
QOTIB Wood 20x24 Picture Frame with 16x20 Mat Black Display 16x20 with Mat or 20x24 Without Mat Wood 20 by 24 Photo Frame 20 x 24 Frame for Wall Hanging Display Black
QOTIB$23.501,532 rev
JCJMY 20x24 Picture Frame with 16x20 Mat Set of 3 Display Photo 16x20 with Mat or 20 x 24 Without Mat Wall Hanging Large 20 by 24 Poster Frame with Plexiglass 3 Pack Black
JCJMY$37.36962 rev
Gdfmsc 18x24 Picture Frame with Mat for 16x20 Natural Walnut Wood Handcrafted Rounded Corner with Plexiglass Vertical or Horizontal Display Photo Gallery Poster Wall Mounting Frame
Gdfmsc$61.64160 rev
Trending
90-day click momentum
Art Emotion 16x20 Solid Wood Picture Frame in Black (Handmade Finishing Seamless Surface) Real Tempered GlassDisplayPictures11x14 with Mat or 16x20 Without Mat Wall Hanging Poster Frame
Art Emotion$30.304.6★
upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$24.394.5★
LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack
LIVINGTASTE$25.194.4★
Homeforia 20x24 Frame Brown Wood Mortise & Tenon Walnut 20 x 24 Picture Frames with Mat 16 x 20 for Wall 24x20 Dark Wooden Poster Frame Matted to 16x20 inch Photo Tempered Glass Wall Kit Set of 1
Homeforia$73.454.9★
Gdfmsc 18x24 Picture Frame with Mat for 16x20 Natural Walnut Wood Handcrafted Rounded Corner with Plexiglass Vertical or Horizontal Display Photo Gallery Poster Wall Mounting Frame
Gdfmsc$61.644.5★
What buyers say about frame matted to 16x20
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Flawlessly made”
“Good Value”
“Exactly what I wanted”
“Perfect color”
“Well designed”
“The material is a durable plexiglass type material”
“The wood looks nice”
“The size fits standard puzzle dimensions well”
“Very sturdy”
What buyers complain about
“This frame is so flimsy and crappy”
“Poor quality”
“i would say it is not worth the price”
“is very flimsy feeling”
“plastic”
“its on the ground broken”
“Wrong size”
“Its in the description so thats my fault for not reading that before purchasing”
“thin”
“The frame paint is uneven, there are dings and scratches all over it, the mat is dirty as packed, the frame is so flimsy it bows out in the middle. both vertical and horizontal bars”
Top return reasons
Common questions
- Is frame matted to 16x20 profitable to sell on Amazon United States?
- The niche generates $84K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the frame matted to 16x20 niche?
- 21 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in frame matted to 16x20?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 3.7%.
- When does demand for frame matted to 16x20 peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the frame matted to 16x20 niche?
- Listings span $21.91–$73.45; the average listing price is $38.63 (sweet spot $15–$100). The average incumbent carries 6,035 reviews — the moat a new listing must climb.