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Frame Matted to 11x14

Fail

Shoppers spend an estimated $58K a year here, so Frame Matted to 11x14 is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$58K/yr55K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
55%top-5 click share · 20 brands · 26 sellers

Flapen Score

Frame Matted to 11x14 against its category

The dotted line is the Home & Kitchen average. Past it, Frame Matted to 11x14 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frame Matted to 11x14 market on Amazon at a glance

Shoppers on Amazon United States searched for Frame Matted to 11x14 55K times last year and spent an estimated $58K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
4.0%
Market size, estimated
$58Ka year
Peak month
February2.2× the quietest month
Top search term
frame matted to 11x1424K searches a year

02 · Price

A sale here is worth $26.76.

Listings sell for $26.76 on average, from $7.38 to $56.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.76 that is $0 to $3K a year per listing.

Average price
$26.76inside the $15 to $100 sweet spot
Price range
$7.38–$56.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #252 within Picture Frames. It carries 8,841 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#252in Picture Frames
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
8,841per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Frame Matted to 11x14 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 88%

Open market

27%

  • Brand 123%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Frame Matted to 11x14 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Frame Matted to 11x14 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frame matted to 11x1424K/yr
  • picture frame matted to 11x1412K/yr
  • frame with 11x14 mat opening6K/yr
  • matted to 11x145K/yr
  • 14x18 frame matted to 11x144K/yr
  • 11x14 with mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Frame Matted to 11x14

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Frame Quality”
23%of negative reviews mention “Frame Quality”
3.1%of orders come back
“The frame I received was broken”
A buyer, on “Frame Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Frame Matted to 11x14 questions

Answered from the same tracked data.