frame matted to 11x14
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.76avg listing price — sweet spot $15–$100
Price range
Great$7.38–$56.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,841.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, frame matted to 11x14 is a $58K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
frame matted to 11x14 market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.8%
- Avg brand age
- 41 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
55%
Top 20: 88%
Open market
27%
- upsimples23%
- JCJMY15%
- Golden State Art9%
- TONES FRAME DESIGN9%
- Americanflat9%
- Egofine8%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +15.8% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.2×
Top frame matted to 11x14 search terms
- frame matted to 11x1424K/yr
- picture frame matted to 11x1412K/yr
- frame with 11x14 mat opening6K/yr
- matted to 11x145K/yr
- 14x18 frame matted to 11x144K/yr
- 11x14 with mat3K/yr
Top frame matted to 11x14 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack
upsimples$21.914.5★41,299 rev
JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black
JCJMY$8.864.5★11,068 rev
TONES FRAME DESIGN 16 x 20 Picture Frame Matted to 11x14 Natural Solid Wood Veneer Finish with Shatterproof Plexiglass 16x20 Frame Wooden 20x16 Picture Frames for Wall Gallery Home Decor
TONES FRAME DESIGN$25.054.4★1,012 rev
Americanflat 16x20 Poster Frame - Matted to 11x14 - Black
Americanflat$22.524.5★4,889 rev
Egofine 12x16 Picture Frame Black Covered by Plexiglass Made of Solid Wood Display Pictures 9x12 and 11x14 with Mat or 12x16 Without Mat for Wall Mounting Photo Frame
Egofine$18.384.5★4,917 rev
Newest
by launch date
Homeforia 14x17 Picture Frame Brown Wood Mortise & Tenon Walnut 14x17 Poster Frames with Mat 11x14 for Wall 14 by 17 Dark Wooden Frames Matted to 11 x 14 inch Art Tempered Glass Wall Kit Set of 1
Homeforia$53.09453 rev
LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack
LIVINGTASTE$25.1965 rev
11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1
wallwisy$14.66991 rev
JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black
JCJMY$8.8611,068 rev
Golden State Art 12x16 Picture Frame with Mat for 11x14 Picture - Shatter Resistant Plexiglass - Engineered Wood Gallery Wall Frame for 30x40 cm Print (Dark Brown 1 Pack)
Golden State Art$16.244,163 rev
Trending
90-day click momentumHomeforia 14x17 Picture Frame Brown Wood Mortise & Tenon Walnut 14x17 Poster Frames with Mat 11x14 for Wall 14 by 17 Dark Wooden Frames Matted to 11 x 14 inch Art Tempered Glass Wall Kit Set of 1
Homeforia$53.094.9★
LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack
LIVINGTASTE$25.194.4★
11x14 Picture Frame USA-Sourced Natural Walnut Wood Photo Collage Frame with HD Tempered Glass Modern Simple 11 x 14 Wooden Frame Matted to 8x10 Vertical & Horizontal Wall Hanging Display
Venusmiles$26.434.5★
Golden State Art 12x16 Picture Frame with Mat for 11x14 Picture - Shatter Resistant Plexiglass - Engineered Wood Gallery Wall Frame for 30x40 cm Print (Dark Brown 1 Pack)
Golden State Art$16.244.6★
Golden State Art 11x14 Ornate Picture Frame Holds 8x10 Photo Green Gold
Golden State Art$19.314.7★
What buyers say about frame matted to 11x14
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Great deal”
“the product performs well”
“Exactly what I wanted”
“Fit my pictures perfectly”
“This is a lightweight, simple frame; plastic”
“easy to assemble”
“Easy to use”
“Not flimsy at all”
“Actual real wood”
What buyers complain about
“The frame I received was broken”
“Terrible quality control”
“plastic”
“i would say it is not worth the price”
“The plastic is very fragile”
“isnt very durable”
“Very deceptive marketing”
“color is a lot darker in person”
“Thin and plastic”
“I was confused at what size would fit even though I needed an 8x10 to fit in the matted 11x14”
Top return reasons
Common questions
- Is frame matted to 11x14 profitable to sell on Amazon United States?
- The niche generates $58K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the frame matted to 11x14 niche?
- 20 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in frame matted to 11x14?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.1%.
- When does demand for frame matted to 11x14 peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the frame matted to 11x14 niche?
- Listings span $7.38–$56.59; the average listing price is $26.76 (sweet spot $15–$100). The average incumbent carries 8,841 reviews — the moat a new listing must climb.