Skip to content

Fortnite Blanket

Fail

Demand is soft, at -29.3% this quarter, so Fortnite Blanket is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$46K/yr102K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
59%top-5 click share · 11 brands · 40 sellers

Flapen Score

Fortnite Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Fortnite Blanket is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Fortnite Blanket 102K times last year and spent an estimated $46K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
1.8%
Market size, estimated
$46Ka year
Peak month
December16.2× the quietest month
Top search term
fortnite blanket78K searches a year

02 · Price

A sale here is worth $25.32.

Listings sell for $25.32 on average, from $15.72 to $38.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.32 that is $0 to $3K a year per listing.

Average price
$25.32inside the $15 to $100 sweet spot
Price range
$15.72–$38.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #987 within Throws. It carries 2,725 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
8.9%
Average rank
#987in Throws
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,725per listing
Listings tracked
22

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fortnite Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

40

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

5%

  • Brand 139%
  • Brand 234%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Fortnite Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

Search terms

Top Fortnite Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite blanket78K/yr
  • fortnite blankets for boys16K/yr
  • fortnite throw blanket5K/yr
  • fortnite blankets4K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Blanket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
24%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Poor fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fortnite Blanket questions

Answered from the same tracked data.