fortnite blanket
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Incredible$15.72–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,725.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$46K$46K/yr · 102K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fortnite blanket is a $46K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fortnite blanket market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$76K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #987
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 8.9%
- Avg brand age
- 28 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
40
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
5%
- Jay Franco39%
- Fortnite34%
- Nzahdwu8%
- Xyiafc8%
- Maini3%
- Jekeno2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.2×
Top fortnite blanket search terms
- fortnite blanket78K/yr
- fortnite blankets for boys16K/yr
- fortnite throw blanket5K/yr
- fortnite blankets4K/yr
Top fortnite blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fortnite Blanket Hoodie Gifts for Boys Teens Oversized Fleece Pullover with Sherpa-Lined Hood Wearable Blanket for Gamers (Black/White)
Fortnite$38.624.8★10,797 rev
Fortnite Blanket Hoodie Gifts for Boys Teens Oversized Fleece Pullover with Sherpa-Lined Hood Wearable Blanket for Gamers (Blue)
Fortnite$31.204.8★10,797 rev
Jay Franco Fortnite Battle Royale Size 40 x 50 Throw Blanket
Jay Franco$25.374.6★258 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Fortnite 46x60 - Throw Blanket
Jay Franco$26.484.0★128 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Fortnite 40x50 - Travel Blanket
Jay Franco$21.404.8★479 rev
Newest
by launch date
Game Blanket Fo..Rtnite Blanket Soft Cozy Fleece Throw Blanket for Kids Boys Girls Gifts Plush Lightweight Warm Fuzzy Flannel Blankets and Throws for Couch Sofa Bed 50X40
tiusgo$15.720 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Fortnite 46x60 - Throw Blanket
Jay Franco$26.48128 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Fortnite 40x50 - Travel Blanket
Jay Franco$21.40479 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Fortnite 46x60 - Throw Blanket
Jay Franco$26.97479 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Fortnite 60x90 - Large Blanket
Jay Franco$33.73479 rev
Trending
90-day click momentumGame Blanket Fo..Rtnite Blanket Soft Cozy Fleece Throw Blanket for Kids Boys Girls Gifts Plush Lightweight Warm Fuzzy Flannel Blankets and Throws for Couch Sofa Bed 50X40
tiusgo$15.720.0★
Fortnite Water Bottle for Adults & Teens 500ml Insulated Stainless Steel Metal Flask for 24 Hours Hot & Cold Drinks Eco-Friendly BPA Free Gifts for Her & Him (Multi Fortnite)
Fortnite$22.534.7★
Fortnite Blanket Hoodie Gifts for Boys Teens Oversized Fleece Pullover with Sherpa-Lined Hood Wearable Blanket for Gamers (Blue)
Fortnite$31.204.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Fortnite 46x60 - Throw Blanket
Jay Franco$20.834.3★
Paladone Fortnite RGB Colour-Changing Logo Light Officially Licensed Gaming Lamp with Remote Control Wall or Desk Display USB Powered Dcor for Gamers
Paladone$25.864.6★
What buyers say about fortnite blanket
What buyers praise and complain about, mined from review topics.What buyers love
“So buttery soft”
“Great gift”
“It glows”
“Good quality”
“comfortable”
“keeps me warm while im playing a game or sitting on the couch”
“Exactly as advertised”
“Fits great, kid loves it”
“Great colors”
“Excellent value for money”
What buyers complain about
“Poor fit”
“isnt super bright”
“literally same day started to fray on some seams”
“not well made”
“Its thin,”
“Seams are trash”
“Very thin”
“Does not look like the picture”
“is this weird grey color”
“The material was very cheap”
Top return reasons
Common questions
- Is fortnite blanket profitable to sell on Amazon United States?
- The niche generates $46K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (31/100).
- How competitive is the fortnite blanket niche?
- 11 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in fortnite blanket?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Durability. The return rate is 4.6%.
- When does demand for fortnite blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.
- What does it cost to enter the fortnite blanket niche?
- Listings span $15.72–$38.62; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 2,725 reviews — the moat a new listing must climb.