Football Pillow

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

2.7%

Market size, estimated

$74Ka year

Peak month

August6.0× the quietest month

Top search term

football pillow102K searches a year

Listings sell for $18.86 on average, from $10.11 to $43.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.86 that is $2K to $5K a year per listing.

Average price

$18.86inside the $15 to $100 sweet spot

Price range

$10.11–$43.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,621 within Decorative Pillows, Inserts & Covers. It carries 222 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

5.8%

Average rank

#1,621in Decorative Pillows, Inserts & Covers

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

222per listing

Listings tracked

22

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months