Is football napkins profitable to sell on Amazon United States?

The niche generates $92K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -90.5%. Flapen's verdict: Skip it (45/100).

How competitive is the football napkins niche?

29 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in football napkins?

Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 2.9%.

When does demand for football napkins peak?

Demand peaks in Jan–Feb–Sep; the busiest month runs 29.9× the quietest.

What does it cost to enter the football napkins niche?

Listings span $5.85–$19.00; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

football napkins

Skip it

Soft demand (-90.5% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible99.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Avg price

Okay$9.59

avg listing price — sweet spot $15–$100

Price range

Okay$5.85–$19.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$92K

$92K/yr · 154K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-90.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, football napkins is a $92K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

football napkins market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $192K–$240K; units × avg price
Conversion rate: 6.2%
Avg BSR: #767
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 7.4%
Avg brand age: 28 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

44%

Top 20: 84%

Open market

51%

GiftPioneer17%
Merriva8%
rugwioyu7%
Jremreo7%
QUERICKY7%
PIXHOTUL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -90.5% search growth over the last 90 days.

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 29.9×

Open Trend

Top football napkins search terms

football napkins85K/yr -86.4%7.8% conv.
football cocktail napkins10K/yr -84.5%2.3% conv.
eagles napkins3K/yr +25.7%2.9% conv.
football party napkins5K/yr -83.5%6.9% conv.
football napkins for parties13K/yr -94.9%1.4% conv.
super bowl napkins8K/yr -96.6%0.4% conv.
football themed napkins2K/yr -76.3%3.6% conv.
superbowl napkins6K/yr -95.9%0.0% conv.
seahawks napkins8K/yr -97.5%0.0% conv.
patriots napkins6K/yr -97.2%2.2% conv.

All search terms

Top football napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100pcs Football Paper Napkins 2-Ply Football Party Guest Napkins Disposable Sports Theme Hand Towels for Birthday and Game Day Favors

GiftPioneer$10.084.7★113 rev

50 Count Football Party Paper Napkins 25 Football Design and 25 Field Design Disposable Beverage Cocktail Napkins for Game Day Sports Birthday Tailgate and Team Celebration Decorations

Merriva$6.944.4★43 rev

Football Birthday Party Decorations 50 Pack Disposable Paper Football Napkins Football Theme Party Favors Supplies Superbowl Decorations Tailgate Table Decor Football Pattern Field Cocktail Napkins

rugwioyu$6.264.7★35 rev

Pack of 50 Football Paper Napkins 25 Brown Football and 25 Green Field Design Disposable Cocktail Napkins for Sports Football Game Events Supplies Birthday Party Decorations 13x13 Inches Unfolded

Jremreo$8.054.6★76 rev

100pcs Football Napkins Disposable Football Paper Luncheon Napkins Set for Football Party Decorations Football Game Day Event Birthday Party Supplies 4 Designs Football Napkins

QUERICKY$8.404.5★88 rev

Newest

by launch date

Football Napkins Superbowl Party Decorations 50 PCS Football Paper Napkins Disposable Green Touch Down Decorative Guest Hand Towels for Bathroom for Football Tailgate Sports Party Decorations

Diueoly$7.91106 rev

6mo ago

Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor

Winoo Design$10.4228 rev

7mo ago

FodeMoraka Football Birthday Party Decorations - 50 Pcs 2-Ply Green Eagle Disposable Paper Cocktail Beverage Dinner Napkins Decor Set Sports Table Napkin Supplies for Boys Men Fans Gameday Tailgate

FodeMoraka$5.8521 rev

7mo ago

100pcs Football Paper Napkins 2-Ply Football Party Guest Napkins Disposable Sports Theme Hand Towels for Birthday and Game Day Favors

GiftPioneer$10.08113 rev

8mo ago

100-Pack Football Party Napkins 2 Designs 6.5x6.5 Inch Disposable Paper Napkins for Super Bowl Football Birthday Tailgate Party Decorations & Supplies

Actilize$11.6682 rev

8mo ago

What buyers say about football napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Adorable and high quality with fast shipping”

Design-Overall13%

“Awesome Design”

Color11%

“The colors are bright”

Thickness9%

“Theyre great dinner sized napkins that are decently thick and made well”

Advertised Vs Actual Product8%

“gets the job done”

Value For Money7%

“affordable”

Size-Overall6%

“These are a good size”

Strength3%

“pretty sturdy”

Material Quality3%

“Great material”

Durability3%

“Very durable”

What buyers complain about

Size-Overall15%

“The plates were larger than I expected”

Material Quality13%

“not like the napkins that feel kind of cloth-like”

Thickness13%

“were very thin and stuff, leading them to not be absorbent at all”

Smell10%

“STRONG CHEMICAL SMELL”

Quality-Overall6%

“Cheap Quality and come apart”

Value For Money6%

“Not worth money”

Hard Feel4%

“not so soft”

Top return reasons

Size-Overall47%

Value For Money22%

Quality-Overall8%

Advertised Vs Actual Product5%

Thin4%

Smell4%

Color3%

Material Quality2%

Design-Overall2%

Functionality-Overall1%

Common questions

Is football napkins profitable to sell on Amazon United States?: The niche generates $92K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -90.5%. Flapen's verdict: Skip it (45/100).
How competitive is the football napkins niche?: 29 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in football napkins?: Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 2.9%.
When does demand for football napkins peak?: Demand peaks in Jan–Feb–Sep; the busiest month runs 29.9× the quietest.
What does it cost to enter the football napkins niche?: Listings span $5.85–$19.00; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.