Football Napkins

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-90.5%

Conversion, latest week

6.2%

Market size, estimated

$92Ka year

Peak month

February29.9× the quietest month

Top search term

football napkins85K searches a year

Listings sell for $9.59 on average, from $5.85 to $19.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.

Average price

$9.59under the $15 to $100 sweet spot

Price range

$5.85–$19.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #767 within Tableware. It carries 100 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#767in Tableware

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

100per listing

Listings tracked

34

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months