Football Keychain

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

2.5%

Market size, estimated

$30Ka year

Peak month

October4.5× the quietest month

Top search term

football keychain61K searches a year

Listings sell for $11.37 on average, from $4.10 to $29.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.37 that is $0 to $1K a year per listing.

Average price

$11.37under the $15 to $100 sweet spot

Price range

$4.10–$29.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #19,988 within Favors. It carries 93 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#19,988in Favors

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

93per listing

Listings tracked

67

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

2Amazon's first-year sales bar

Average brand age

20 months