football blanket
Skip itSoft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Review moat
Great182.27avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.73–$48.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 289K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, football blanket is a $89K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
football blanket market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $148K–$197K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,801
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 5.5%
- Avg brand age
- 24 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
28
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
54%
Top 20: 93%
Open market
30%
- Horaldaily39%
- Buryeah10%
- XING7DAY8%
- Hillsuren6%
- keepitcozi3%
- Sturdum3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Top football blanket search terms
- football blanket169K/yr
- football throw blanket39K/yr
- football blankets for boys16K/yr
- football throw11K/yr
- football blankets12K/yr
- football blankets and throws28K/yr
- football fleece blanket6K/yr
- football blankets for adults5K/yr
- fall football blanket3K/yr
Top football blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horaldaily Football Flannel Blanket Throw Football Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$18.784.7★42 rev
Horaldaily Football Flannel Blanket Throw Football Black Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$17.984.7★42 rev
Buryeah Football Knit Throw Blanket 50 x 60 Inch Reversible Sports Knitted Throw Blanket Cozy Soft Lightweight Gift for Couch Sofa Bed(Brown and White)
Buryeah$36.414.7★208 rev
Hillsuren Brown Football Blanket for Boy 50 x 60 Glow in The Dark Rugby Throw Blanket Flannel Sports Stuffs Team Gifts for Boy Girl Football Lovers Players Home Decor Halloween Christmas Thanksgiving
Hillsuren$21.034.6★131 rev
Cozy Football Throw Blanket Lightweight Soft Sports Bedding for Adults Warm Plush Reversible Rugby Game Blanket Great Holiday Throw Blanket for Bed Sofa Dark Brown 51x63 inches
XING7DAY$33.764.7★49 rev
Newest
by launch date
Lumina Garden 6 Pcs Football Throw Blanket Gifts 40 x 60 Inch Cozy Fleece Sports Blanket Bedding for Team Players Sport Lover Bed Sofa Couch Cushion Home Decor
Lumina Garden$48.880 rev
Horaldaily Football Flannel Blanket Throw Sports Theme Football Touchdown and Game Day Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$18.057 rev
Football Throwing Net 6x6ft Football Nets for Throwing with 5 Target Pockets Football Throwing Target for Quarterback Football Training Equipment with Portable Carry Bag
Sturdum$47.3675 rev
Horaldaily Football Flannel Blanket Throw Sports Theme Football Touchdown Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$17.756 rev
American Football Blanket for Boys American Football Gift for Boys Kids Soft Throw Blanket for Bed Room Decor 40x 50
Fihevur$16.3231 rev
Trending
90-day click momentumFootball Throwing Net 6x6ft Football Nets for Throwing with 5 Target Pockets Football Throwing Target for Quarterback Football Training Equipment with Portable Carry Bag
Sturdum$47.364.6★
Lumina Garden 6 Pcs Football Throw Blanket Gifts 40 x 60 Inch Cozy Fleece Sports Blanket Bedding for Team Players Sport Lover Bed Sofa Couch Cushion Home Decor
Lumina Garden$48.880.0★
Horaldaily Football Flannel Blanket Throw Sports Theme Football Touchdown and Game Day Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$18.054.6★
American Football Throw Blanket Fleece Fuzzy Plush Super Soft Cozy Warm Blanket Sports Stuff Bedding Blankets Gifts for Boys Girls Kids Adult Men Women 40X50
Glocmna$12.734.4★
Horaldaily Football Flannel Blanket Throw Football Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$18.784.7★
What buyers say about football blanket
What buyers praise and complain about, mined from review topics.What buyers love
“So soft”
“Good Quality”
“Great size”
“not too heavy”
“worth the money”
“Exactly what I wanted”
“Cozy, thick blanket”
“The blanket is soft and warm”
“Love this blanket, insanely soft and stretches out nicely to spread out for 2 people”
“Big and soft fairly heavy”
What buyers complain about
“The fabric is thin”
“Colors not vibrant and very thin”
“Poor quality”
“Size average to slightly small”
“Print is somewhat muddled”
“-A little pricey for a throw blanket”
Top return reasons
Common questions
- Is football blanket profitable to sell on Amazon United States?
- The niche generates $89K/yr across 26 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the football blanket niche?
- 21 brands and 28 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in football blanket?
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 2.5%.
- When does demand for football blanket peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the football blanket niche?
- Listings span $12.73–$48.88; the average listing price is $24.60 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.