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Football Blanket

Fail

Demand is soft, at -38.9% this quarter, so Football Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$89K/yr289K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
54%top-5 click share · 21 brands · 28 sellers

Flapen Score

Football Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Football Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Football Blanket 289K times last year and spent an estimated $89K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
1.3%
Market size, estimated
$89Ka year
Peak month
September12.0× the quietest month
Top search term
football blanket169K searches a year

02 · Price

A sale here is worth $24.60.

Listings sell for $24.60 on average, from $12.73 to $48.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.60 that is $2K to $6K a year per listing.

Average price
$24.60inside the $15 to $100 sweet spot
Price range
$12.73–$48.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,801 within Throws. It carries 182 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
5.5%
Average rank
#1,801in Throws
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
182per listing
Listings tracked
26

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Football Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

28

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

54%

Top 20: 93%

Open market

30%

  • Brand 139%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Football Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Football Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football blanket169K/yr
  • football throw blanket39K/yr
  • football blankets for boys16K/yr
  • football throw11K/yr
  • football blankets12K/yr
  • football blankets and throws28K/yr
  • football fleece blanket6K/yr
  • football blankets for adults5K/yr
  • fall football blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Blanket

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Thickness”
2.5%of orders come back
“The fabric is thin”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Football Blanket questions

Answered from the same tracked data.