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Football Balloons

Fail

Demand is soft, at -74.5% this quarter, so Football Balloons is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$141K/yr324K searches / yr
90-day growth
-74.5%search demand this quarter
Competition
41%top-5 click share · 27 brands · 29 sellers

Flapen Score

Football Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Football Balloons is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Football Balloons 324K times last year and spent an estimated $141K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-74.5%
Conversion, latest week
5.2%
Market size, estimated
$141Ka year
Peak month
February8.1× the quietest month
Top search term
football balloons203K searches a year

02 · Price

A sale here is worth $8.46.

Listings sell for $8.46 on average, from $4.41 to $18.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $8.46 that is $6K to $8K a year per listing.

Average price
$8.46under the $15 to $100 sweet spot
Price range
$4.41–$18.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,718 within Balloons. It carries 458 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,718in Balloons
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
458per listing
Listings tracked
34

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Football Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

29

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

41%

Top 20: 84%

Open market

46%

  • Brand 114%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Football Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct · busiest ÷ quietest = 8.1×

Search terms

Top Football Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football balloons203K/yr
  • football balloon28K/yr
  • football foil balloons10K/yr
  • football ballons9K/yr
  • football birthday balloons6K/yr
  • football party balloons10K/yr
  • football balloons for party6K/yr
  • nfl balloons6K/yr
  • football mylar balloons6K/yr
  • foot ball balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Balloons

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Inflation/Deflation”
4.5%of orders come back
“Deflated”
A buyer, on “Inflation/Deflation”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Football Balloons questions

Answered from the same tracked data.