Is football balloons profitable to sell on Amazon United States?

The niche generates $141K/yr across 34 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -74.5%. Flapen's verdict: Skip it (42/100).

How competitive is the football balloons niche?

27 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in football balloons?

Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 4.5%.

When does demand for football balloons peak?

Demand peaks in Jan–Feb–Sep–Oct; the busiest month runs 8.1× the quietest.

What does it cost to enter the football balloons niche?

Listings span $4.41–$18.80; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.

football balloons

Skip it

Soft demand (-74.5% this quarter) — this niche doesn't clear our bar today.

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Great457.62

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$141K

$141K/yr · 324K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.41–$18.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.46

avg listing price — sweet spot $15–$100

Growth

Bad-74.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, football balloons is a $141K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Sep–Oct. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

football balloons market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $254K–$338K; units × avg price
Conversion rate: 5.2%
Avg BSR: #2,718
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 21 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

41%

Top 20: 84%

Open market

46%

YOTHORN14%
Skylety12%
Gatherfun10%
HTangparty8%
Biapian6%
Fovths5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.5% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct · busiest ÷ quietest = 8.1×

Open Trend

Top football balloons search terms

football balloons203K/yr -71.4%7.2% conv.
football balloon28K/yr -59.4%5.8% conv.
football foil balloons10K/yr -58.2%9.1% conv.
football ballons9K/yr -63.4%4.5% conv.
football birthday balloons6K/yr -46.3%3.7% conv.
football party balloons10K/yr -73.4%2.5% conv.
football balloons for party6K/yr -60.6%2.7% conv.
nfl balloons6K/yr -77.1%1.8% conv.
football mylar balloons6K/yr -69.1%9.0% conv.
foot ball balloons3K/yr -60.8%3.5% conv.

All search terms

Top football balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skylety 4 Pieces Football Foil Balloons Giant 26 Inch Jumbo Football Rugby Balloons for The Big Game Party Decorations Game Day Tailgate Supplies Sports Themed Birthday & Graduation Decor

Skylety$7.514.6★1,488 rev

12 Pcs Football Balloons 18 Inch Football Foil Balloons Football Party Balloon Sports Mylar Balloon Footballs Birthday Decorations for Footballs Party Sports Theme Party Supplies (Football)

YOTHORN$8.244.7★379 rev

Gatherfun Football Shaped Foil Balloons 8 Count Touchdown Balloons for Football Game Tailgate Party Decorations

Gatherfun$9.604.8★447 rev

12 Inch Football Printed Party Balloons - Dark Green Black Beige - Boys Sports Birthday Party Decorations

Biapian$7.944.7★1,337 rev

Fovths 12 Pieces Inflatable Football Balloons 18 Inches Footballs Foil Balloons Themed Birthday Party Decorations for Sports Graduation Party Supplies Football

Fovths$6.624.4★34 rev

Newest

by launch date

Giant 26 Inch Football Foil Balloons Jumbo Mylar Football Balloons for The Big Game Party Decorations Game Day Tailgate Supplies Sports Themed Birthday & Graduation Decor4PCS

HTangparty$5.346 rev

5mo ago

Rugby-Balloons Football-Balloon 12Pcs 18inch Football Foil Balloons Sports Party Decor Game Day Birthday School Win Tailgate and Team Celebration Supply

KHC-KHF$5.152 rev

5mo ago

THAWAY 2 Pcs Football Party Decorations - Giant Self Standing Foil Football Balloons with Green Field Base for Football Party Favors Sports Themed Party Decorations Game Day Celebration

THAWAY$14.2651 rev

6mo ago

GELOUBO 59inch Standing Football balloons Set 2PCS Extra Large Goal Post & Football Stack balloonsSports Party supplies football Decorations for Birthday Game Day & Sports Theme Party

GELOUBO$15.6413 rev

7mo ago

Football Party Supplies 59 Inch Standing Football Balloons Pile for Party Decorations Sports Theme Birthday Game Day Celebration Outdoor & Indoor Photo Backdrop

Permcoly$7.0245 rev

7mo ago

What buyers say about football balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality”

Size-Overall11%

“Good size”

Value For Money10%

“Good value”

Inflation/Deflation9%

“Did not deflate at all”

Durability7%

“Easy to use and durable”

Fun/Entertainment Experience6%

“Super fun”

Advertised Vs Actual Product6%

“As described”

Color5%

“The color is very accurate to what the photo looks like”

Ease Of Use4%

“Easy to use”

Assembly/Installation4%

“went together pretty easy”

What buyers complain about

Inflation/Deflation31%

“Deflated”

Size-Overall17%

“The balloons are really big”

Quality-Overall9%

“Cheap”

Durability7%

“it did not hold up :”

Advertised Vs Actual Product3%

“False advertising”

Strap/String Quality2%

“came with no strings”

Ease Of Use2%

“Could not use”

Value For Money2%

“Not worth it”

Leak-Proof2%

“the other leaked”

Color2%

“The colors were way off - orange instead of brown”

Top return reasons

Size-Overall30%

Inflation/Deflation22%

Value For Money12%

Advertised Vs Actual Product11%

Material Quality5%

Functionality-Overall4%

Color3%

Leak-Proof3%

Quality-Overall3%

Defective Material/Parts2%

Common questions

Is football balloons profitable to sell on Amazon United States?: The niche generates $141K/yr across 34 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -74.5%. Flapen's verdict: Skip it (42/100).
How competitive is the football balloons niche?: 27 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in football balloons?: Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 4.5%.
When does demand for football balloons peak?: Demand peaks in Jan–Feb–Sep–Oct; the busiest month runs 8.1× the quietest.
What does it cost to enter the football balloons niche?: Listings span $4.41–$18.80; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.