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Foot Locker

Fail

The top 5 brands take 100% of clicks, so Foot Locker is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$245K/yr316K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
70%top-5 click share · 5 brands · 88 sellers

Flapen Score

Foot Locker against its category

The dotted line is the Home & Kitchen average. Past it, Foot Locker is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Locker market on Amazon at a glance

Shoppers on Amazon United States searched for Foot Locker 316K times last year and spent an estimated $245K. All 5 brands take every click. Demand peaks in Jan–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
1.0%
Market size, estimated
$245Ka year
Peak month
August3.1× the quietest month
Top search term
foot locker113K searches a year

02 · Price

A sale here is worth $75.93.

Listings sell for $75.93 on average, from $29.12 to $136.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $75.93 that is $8K to $19K a year per listing.

Average price
$75.93inside the $15 to $100 sweet spot
Price range
$29.12–$136.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #46 within Storage Trunks & Chests. It carries 10,416 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
73%
Out of stock, average day
8.1%
Average rank
#46in Storage Trunks & Chests
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,416per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Foot Locker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 218%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Foot Locker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Foot Locker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot locker113K/yr
  • plano storage trunk54K/yr
  • plano sportsman trunk26K/yr
  • action packer22K/yr
  • rubbermaid action packer16K/yr
  • plano storage locker8K/yr
  • action packer storage box14K/yr
  • plano trunk8K/yr
  • rubbermaid action packers11K/yr
  • sportsman trunk10K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Locker

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Storage Capacity”
20%of negative reviews mention “Strength”
2.2%of orders come back
“Not very robust”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foot Locker questions

Answered from the same tracked data.