foot locker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$75.93avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$29.12–$136.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Market size
Okay$245K$245K/yr · 316K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad10,416.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, foot locker is a $245K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
foot locker market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $304K–$380K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 53%
- Out of stock
- 8.1%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Plano72%
- Rubbermaid18%
- MTM6%
- J TERENCE THOMPSON2%
- DocSafe2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.7% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×
Top foot locker search terms
- foot locker113K/yr
- plano storage trunk54K/yr
- plano sportsman trunk26K/yr
- action packer22K/yr
- rubbermaid action packer16K/yr
- plano storage locker8K/yr
- action packer storage box14K/yr
- plano trunk8K/yr
- rubbermaid action packers11K/yr
- sportsman trunk10K/yr
Top foot locker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plano Storage Trunk - 108 Quart w/ Wheels (1819) - Hunter Green
Plano$40.694.6★21,215 rev
Plano Storage Trunks
Plano$37.144.6★21,215 rev
Plano Storage Trunks
Plano$90.424.6★21,215 rev
MTM ACDC30 Divided Ammo Crate Utility Box Outdoor Gear & Tool Storage Water- Resistant Stackable Snap Latch 21x11.2x7.5 USA Made Dark Earth
MTM$29.124.7★1,627 rev
Rubbermaid ActionPacker 24 Gal Lockable Storage Box Pack of 2 Outdoor Industrial Rugged Grey and Black
Rubbermaid$126.744.6★6,003 rev
Newest
by launch date
Plano Sportsmans Trunk Medium 3 Pack Black Lockable Storage Box Medium Storage Bins for Indoor and Outdoor Spaces Easy to Carry Secure and Transport Airline Friendly
Plano$80.0421,215 rev
Plano Storage Trunks
Plano$37.1421,215 rev
Plano Storage Trunks
Plano$90.4221,215 rev
Plano Storage Trunks
Plano$90.3021,215 rev
DocSafe Storage Ottoman Bench with Lock Fireproof 30 Inches Folding Bench Foot Rest Stool Storage Chest Safe for Living Room Bedroom Home Office Waterproof Leather Ottoman with Handles Black
DocSafe$56.032,576 rev
Trending
90-day click momentumPlano Storage Trunks
Plano$90.424.6★
Plano Sportsmans Trunk Medium 3 Pack Black Lockable Storage Box Medium Storage Bins for Indoor and Outdoor Spaces Easy to Carry Secure and Transport Airline Friendly
Plano$80.044.6★
DocSafe Storage Ottoman Bench with Lock Fireproof 30 Inches Folding Bench Foot Rest Stool Storage Chest Safe for Living Room Bedroom Home Office Waterproof Leather Ottoman with Handles Black
DocSafe$56.034.4★
Plano Storage Trunks
Plano$37.144.6★
Plano Storage Trunk - 108 Quart w/ Wheels (1819) - Hunter Green
Plano$40.694.6★
What buyers say about foot locker
What buyers praise and complain about, mined from review topics.What buyers love
“Great storage container”
“Good Rubbermaid quality”
“Good value”
“Fits perfectly”
“its sturdy”
“It's pretty durable”
“Works well”
“once full it's not too heavy to move”
“Exactly what I needed”
“its nice material”
What buyers complain about
“Not very robust”
“Poor Quality”
“But a lot smaller than I thought it would be”
“One wheel broke after the first use”
“not that thick either”
“for the price I was silly to have that expectation”
“The latches are cheap plastic”
“Received a Plano 108 Qt. trunk with a different design than depicted”
“Bin Shortage”
“it's no longer waterproof”
Top return reasons
Common questions
- Is foot locker profitable to sell on Amazon United States?
- The niche generates $245K/yr across 15 tracked products. 90-day search growth is +33.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the foot locker niche?
- 5 brands and 88 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in foot locker?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 2.2%.
- When does demand for foot locker peak?
- Demand peaks in Jan–Aug–Sep; the busiest month runs 3.1× the quietest.
- What does it cost to enter the foot locker niche?
- Listings span $29.12–$136.81; the average listing price is $75.93 (sweet spot $15–$100). The average incumbent carries 10,416 reviews — the moat a new listing must climb.