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Food Blanket

Fail

Buyers convert on only 0.9% of searches, so Food Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$120K/yr688K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
61%top-5 click share · 18 brands · 23 sellers

Flapen Score

Food Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Food Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Food Blanket 688K times last year and spent an estimated $120K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
0.9%
Market size, estimated
$120Ka year
Peak month
December14.3× the quietest month
Top search term
funny blanket162K searches a year

02 · Price

A sale here is worth $18.98.

Listings sell for $18.98 on average, from $9.65 to $31.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.98 that is $2K to $5K a year per listing.

Average price
$18.98inside the $15 to $100 sweet spot
Price range
$9.65–$31.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #745 within Throws. It carries 5,171 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#745in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,171per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Food Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

26%

  • Brand 128%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Food Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.3×

Search terms

Top Food Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny blanket162K/yr
  • food blanket106K/yr
  • funny blankets104K/yr
  • funny blankets for adults62K/yr
  • fun blankets28K/yr
  • funny throw blanket33K/yr
  • food blankets38K/yr
  • fun throw blanket16K/yr
  • blanket funny18K/yr
  • fun blanket14K/yr

Reviews and returns

What reviews say buyers love and hate about Food Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
38%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Poor fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Food Blanket questions

Answered from the same tracked data.