folding wooden chair
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good552.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$107.32avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$19.49–$201.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$140K$140K/yr · 173K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, folding wooden chair is a $140K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
folding wooden chair market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $215K–$268K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 81%
- Out of stock
- 8.3%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
51
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
37%
Top 20: 74%
Open market
41%
- Winsome14%
- GTNSAFP13%
- Casual Home11%
- Flash Furniture8%
- VINGLI6%
- Stakmore6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top folding wooden chair search terms
- wooden folding chair26K/yr
- folding wooden chair27K/yr
- folding wood chairs14K/yr
- wooden folding chairs set of 422K/yr
- wooden foldable chairs10K/yr
- folding chair wood13K/yr
- folding wooden chairs10K/yr
- folding chairs wood10K/yr
- leather folding chair8K/yr
- wooden folding chairs set of 212K/yr
Top folding wooden chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsome Robin Folding Chair Set of 4 in Teak Convenient & Lightweight Portable Kitchen & Dining Chairs for Small Homes & Apartments Indoor & Outdoor Foldable Seating
Winsome$106.204.4★2,005 rev
GTNSAFP Wooden Folding Chair with Soft Cushion Simple and Stylish Comfortable and Durable Suitable for Weddings banquets and Events Classic-Fruitwood Set of 2
GTNSAFP$78.804.6★94 rev
Casual Home Wooden Folding Chairs 2-Pcs Set - Natural
Casual Home$64.144.5★155 rev
GTNSAFP Wooden Folding Chair with Soft Cushion Simple and Stylish Comfortable and Durable Suitable for Weddings banquets and Events no Assembly Required Classic-Fruitwood Set of 4
GTNSAFP$146.454.6★94 rev
Flash Furniture Hercules Commercial Indoor/Outdoor Folding Event Chair Wood Look Weather-Resistant Lightweight Design Versatile Use Set of 2 Chestnut
Flash Furniture$86.134.5★2,398 rev
Newest
by launch date
Folding Wooden Small Chair Made with Acacia Wood Seat Ready to Use Compact Portable for Extra Seating Kids Party Small Spaces Home Apartment Picnic
Kikbo$38.501 rev
Nazhura Garden and Patio Folding Chair Set of 4 for Event and Wedding Lightweight with Padded Seat Water-Proof Double Braced Frame Non-Slip Feet 350LB Capacity (Brown)
Nazhura$117.1639 rev
Nazhura Garden and Patio Folding Chair Set of 4 for Events and Wedding Lightweight with Padded Seat Water-Proof Double Braced Frame Non-Slip Feet 350LB Capacity (White)
Nazhura$114.0539 rev
Villeston Padded Folding Chair Folding Chair with Cushion 2 Pack Wooden Folding Chairs and Comfortable Chairs Seat for Indoor Kitchen Office Wedding Party and Dining Gray
Villeston$127.3225 rev
CoPaws Wooden Folding Chair with Cushioned Seat Portable Folding Dining Chair Stackable Solid Wood Chair for Wedding Events Office Kitchen Patio Garden 1 Piece
CoPaws$72.629 rev
Trending
90-day click momentumNazhura Garden and Patio Folding Chair Set of 4 for Events and Wedding Lightweight with Padded Seat Water-Proof Double Braced Frame Non-Slip Feet 350LB Capacity (White)
Nazhura$114.054.6★
Nazhura Garden and Patio Folding Chair Set of 4 for Event and Wedding Lightweight with Padded Seat Water-Proof Double Braced Frame Non-Slip Feet 350LB Capacity (Brown)
Nazhura$117.164.6★
CoPaws Wooden Folding Chair with Cushioned Seat Portable Folding Dining Chair Stackable Solid Wood Chair for Wedding Events Office Kitchen Patio Garden 1 Piece
CoPaws$72.623.7★
Villeston Padded Folding Chair Folding Chair with Cushion 2 Pack Wooden Folding Chairs and Comfortable Chairs Seat for Indoor Kitchen Office Wedding Party and Dining Gray
Villeston$127.324.7★
Folding Wooden Small Chair Made with Acacia Wood Seat Ready to Use Compact Portable for Extra Seating Kids Party Small Spaces Home Apartment Picnic
Kikbo$38.503.0★
What buyers say about folding wooden chair
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Sturdy”
“Amazing quality”
“It is sturdy”
“Great value”
“Great chairs and cushions”
“Easy to use”
“As advertised”
“Well built compact chair”
“Folds up for easy storage which is nice”
“no assembly required”
What buyers complain about
“Broke in a month”
“The boxes were huge”
“Need better quality control”
“While they are not the most comfortable chair youve ever sat in”
“Unstable”
“If the padding wears out”
“But not happy with the color”
“I was worried these would be flimsy”
“Be careful of wood quality”
“Not able to use it”
Top return reasons
Common questions
- Is folding wooden chair profitable to sell on Amazon United States?
- The niche generates $140K/yr across 48 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the folding wooden chair niche?
- 29 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in folding wooden chair?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for folding wooden chair peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the folding wooden chair niche?
- Listings span $19.49–$201.45; the average listing price is $107.32 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.