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Folding Wooden Chair

Fail

Buyers convert on only 0.8% of searches, so Folding Wooden Chair is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$140K/yr173K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
37%top-5 click share · 29 brands · 51 sellers

Flapen Score

Folding Wooden Chair against its category

The dotted line is the Home & Kitchen average. Past it, Folding Wooden Chair is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Wooden Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Folding Wooden Chair 173K times last year and spent an estimated $140K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
0.8%
Market size, estimated
$140Ka year
Peak month
November4.2× the quietest month
Top search term
wooden folding chair26K searches a year

02 · Price

A sale here is worth $107.32.

Listings sell for $107.32 on average, from $19.49 to $201.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $107.32 that is $0 to $11K a year per listing.

Average price
$107.32above the $15 to $100 sweet spot
Price range
$19.49–$201.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #137 within Game & Recreation Room Furniture. It carries 552 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
56%
Out of stock, average day
8.3%
Average rank
#137in Game & Recreation Room Furniture
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
552per listing
Listings tracked
48

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Folding Wooden Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

51

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

37%

Top 20: 74%

Open market

41%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Folding Wooden Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Folding Wooden Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden folding chair26K/yr
  • folding wooden chair27K/yr
  • folding wood chairs14K/yr
  • wooden folding chairs set of 422K/yr
  • wooden foldable chairs10K/yr
  • folding chair wood13K/yr
  • folding wooden chairs10K/yr
  • folding chairs wood10K/yr
  • leather folding chair8K/yr
  • wooden folding chairs set of 212K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Wooden Chair

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Durability”
3.6%of orders come back
“Broke in a month”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Folding Wooden Chair questions

Answered from the same tracked data.