Folding Mattress Twin
PassFolding Mattress Twin scores 65 out of 100, a Pass. Shoppers spend an estimated $2.7M a year here, search demand grew +34.5% this quarter, and an estimated 3.0% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $2.7M/yr1.4M searches / yr
- 90-day growth
- +34.5%search demand this quarter
- Competition
- 22%top-5 click share · 43 brands · 51 sellers
Flapen Score
Folding Mattress Twin against its category
The dotted line is the Home & Kitchen average. Past it, Folding Mattress Twin is stronger. Inside it, weaker.
Market
The Folding Mattress Twin market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Mattress Twin 1.4M times last year and spent an estimated $2.7M. The top 5 brands take 44% of clicks. Demand peaks in Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +34.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2.7Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- trifold mattress315K searches a year
02 · Price
A sale here is worth $135.06.
Listings sell for $135.06 on average, from $36.97 to $331.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $135.06 that is $34K to $68K a year per listing.
- Average price
- $135.06above the $15 to $100 sweet spot
- Price range
- $36.97–$331.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $34K–$68K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #230 within Mattress Pads & Toppers. It carries 1,962 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 86%
- Out of stock, average day
- 14.1%
- Average rank
- #230in Mattress Pads & Toppers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 1,962per listing
- Listings tracked
- 107
04 · Newcomers
42 of last year's 47 launches cleared the first-year sales bar.
47 products launched here in the last 12 months. 42 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 47
- Successful launches
- 42Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Folding Mattress Twin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
51
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
22%
Top 20: 46%
Open market
51%
- Brand 115%
- Brand 210%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Folding Mattress Twin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Folding Mattress Twin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trifold mattress315K/yr
- tri folding mattress104K/yr
- foldable mattress twin98K/yr
- folding mattress twin97K/yr
- foldable mattress queen88K/yr
- tri fold mattress87K/yr
- trifold mattress queen50K/yr
- folding mattress queen61K/yr
- foldable twin mattress56K/yr
- milliard trifold mattress52K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Mattress Twin
We read the reviews and the return reasons for every product selling here.
“Not as thick as you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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FAQ
Common Folding Mattress Twin questions
Answered from the same tracked data.