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Folding Mattress Queen

Pass

Folding Mattress Queen scores 66 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +40.7% this quarter, and an estimated 2.5% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$1.3M/yr551K searches / yr
90-day growth
+40.7%search demand this quarter
Competition
18%top-5 click share · 40 brands · 48 sellers

Flapen Score

Folding Mattress Queen against its category

The dotted line is the Home & Kitchen average. Past it, Folding Mattress Queen is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Mattress Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Folding Mattress Queen 551K times last year and spent an estimated $1.3M. The top 5 brands take 43% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
+40.7%
Conversion, latest week
1.6%
Market size, estimated
$1.3Ma year
Top search term
trifold mattress queen50K searches a year

02 · Price

A sale here is worth $155.83.

Listings sell for $155.83 on average, from $43.42 to $331.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $155.83 that is $0 to $16K a year per listing.

Average price
$155.83above the $15 to $100 sweet spot
Price range
$43.42–$331.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #278 within Mattress Pads & Toppers. It carries 2,527 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
83%
Out of stock, average day
18.6%
Average rank
#278in Mattress Pads & Toppers
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,527per listing
Listings tracked
110

04 · Newcomers

44 of last year's 50 launches cleared the first-year sales bar.

50 products launched here in the last 12 months. 44 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
50
Successful launches
44Amazon's first-year sales bar
Average brand age
28 months

Products

Top Folding Mattress Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

48

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

18%

Top 20: 49%

Open market

52%

  • Brand 116%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Folding Mattress Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Folding Mattress Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trifold mattress queen50K/yr
  • folding mattress queen61K/yr
  • milliard trifold mattress52K/yr
  • foldable queen mattress49K/yr
  • queen foldable mattress30K/yr
  • trifold mattress full29K/yr
  • queen folding mattress38K/yr
  • tri fold mattress queen31K/yr
  • murphy bed mattress29K/yr
  • folding queen mattress28K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Mattress Queen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Thickness”
2.5%of orders come back
“Not as thick as it looks”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Folding Mattress Queen questions

Answered from the same tracked data.