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folding dining table

Launch it

A $890K/yr market growing +3.2% this quarter with returns at 2.1% — clears our launch bar.

Market size 76Growth 29Conversion 5Competition 96Returns 73Price range 10Avg price 69Brand share 97Review moat 60Quality gap 72

Brand share

Incredible24%

top-5 brand share — no brand owns this niche

Competition

Incredible15%

top-5 click share — an open shelf

Market size

Great$890K

$890K/yr · 1.8M searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$116.62

avg listing price — sweet spot $15–$100

Review moat

Good1,091.09

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Price range

Bad$18.30–$840.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, folding dining table is a $890K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 24% of demand. Verdict: Launch it — 62/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

folding dining table market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$700K–$933K
units × avg price
Conversion rate
0.4%
Avg BSR
#362
Page quality
0%
Prime
63%
Sponsored
98%
Out of stock
16.8%
Avg brand age
31 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

92 rising

Sellers

135

Top-5 brand share

24%

Top 20: 61%

Top-5 click share

15%

Top 20: 39%

Open market

72%

  • Best Choice Products7%
  • Jocoevol5%
  • IDEALHOUSE4%
  • Garvee4%
  • AWQM4%
  • COLAMY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
40K30KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top folding dining table search terms

  • folding dining table274K/yr
  • foldable dining table177K/yr
  • portable camping table83K/yr
  • dining set for 2108K/yr
  • small table and chairs set of 2124K/yr
  • dinette set for 292K/yr
  • small dining table set for 271K/yr
  • comedor de 2 sillas y mesa61K/yr
  • 2 person dining table49K/yr
  • 2 chair dining table set63K/yr
All search terms

Top folding dining table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$9K2%$18K3%$27K4%$36K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about folding dining table

What buyers praise and complain about, mined from review topics.

What buyers love

Strength15%

“The desk is sturdy”

Assembly/Installation14%

“Ease to assemble”

Quality-Overall9%

“The build quality is solid”

Size-Overall8%

“Fit Perfectly”

Value For Money6%

“Excellent value”

Storage Capacity4%

“Great capacity”

Ease Of Use4%

“Easy to handle”

Advertised Vs Actual Product4%

“As advertised”

Weight Light4%

“This is a lightweight and sturdy chair”

Portability3%

“easy to travel with”

What buyers complain about

Size-Overall12%

“Too short”

Assembly/Installation10%

“Assembly difficult”

Strength9%

“Very flimsy”

Quality-Overall9%

“Poor quality control”

Durability3%

“Doesnt last”

Alignment3%

“nothing is aligned correctly”

Value For Money2%

“much more expensive than it is”

Instructions/User Manual/Troubleshooting2%

“Terrible instructions”

Weight Heavy2%

“It's a bit heavy”

Balance/Stability2%

“not stable at all”

Top return reasons

Size-Overall40%
Strength8%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Assembly/Installation4%
Height4%
Quality-Overall4%
Mechanism Issues3%
Weight Heavy3%
Color3%

Common questions

Is folding dining table profitable to sell on Amazon United States?
The niche generates $890K/yr across 164 tracked products. 41 of 59 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Launch it (62/100).
How competitive is the folding dining table niche?
92 brands and 135 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 24% of demand.
What do buyers complain about in folding dining table?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 2.1%.
When does demand for folding dining table peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the folding dining table niche?
Listings span $18.30–$840.16; the average listing price is $116.62 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.