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59

folding cocktail table

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 61Conversion 21Competition 84Returns 40Price range 25Avg price 72Brand share 91Review moat 62Quality gap 47

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good$109.30

avg listing price — sweet spot $15–$100

Market size

Good$564K

$564K/yr · 309K searches

Review moat

Good1,036.44

avg incumbent reviews — the moat a new listing must climb

Growth

Good+36.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Price range

Okay$19.08–$338.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, folding cocktail table is a $564K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

folding cocktail table market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$874K–$1.1M
units × avg price
Conversion rate
1.7%
Avg BSR
#57
Page quality
0%
Prime
85%
Sponsored
98%
Out of stock
4.3%
Avg brand age
33 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

64

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

31%

Top 20: 74%

Open market

49%

  • Byliable11%
  • Flash Furniture10%
  • Best Choice Products9%
  • MAKE CHANGES7%
  • Pearington7%
  • pollilar7%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +36.8% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×

Top folding cocktail table search terms

  • cocktail tables103K/yr
  • cocktail tables for parties40K/yr
  • outdoor cocktail table23K/yr
  • folding cocktail table26K/yr
  • folding bistro table20K/yr
  • foldable cocktail table12K/yr
  • high tables for events8K/yr
  • folding cocktail table bar height9K/yr
  • high top tables for parties6K/yr
  • coctail tables8K/yr
All search terms

Top folding cocktail table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$17K6%$34K9%$51K12%$68K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about folding cocktail table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easy to install”

Strength16%

“So nice and more sturdy than I expected”

Quality-Overall11%

“The quality of the cover is super nice as well”

Value For Money9%

“Worth the money”

Size-Overall7%

“Compact size ideal for small spaces”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall3%

“Made the stand up table look elegant”

Durability3%

“Versatile and durable”

Ease Of Use3%

“Easy to use”

Color3%

“I love the color”

What buyers complain about

Size-Overall14%

“we couldn't get them to fit in”

Strength7%

“super flimsy”

Balance/Stability6%

“is adds a small level of instability”

Quality-Overall5%

“Very poor quality control”

Durability4%

“Did not last”

Design-Overall4%

“Faulty Construction”

Instructions/User Manual/Troubleshooting4%

“The directions are not clear enough”

Assembly/Installation3%

“the other impossible to assemble”

Defective Material/Parts3%

“And there is a crack at the bottom”

Product Condition2%

“Product received was used broken”

Top return reasons

Size-Overall31%
Height11%
Defective Material/Parts7%
Value For Money6%
Color5%
Balance/Stability5%
Advertised Vs Actual Product5%
Strength4%
Quality-Overall4%
Mechanism Issues3%

Common questions

Is folding cocktail table profitable to sell on Amazon United States?
The niche generates $564K/yr across 52 tracked products. 19 of 22 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the folding cocktail table niche?
33 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in folding cocktail table?
Top complaints mined from reviews: Size-Overall, Strength, Balance/Stability. The return rate is 3.8%.
When does demand for folding cocktail table peak?
Demand peaks in Apr–May–Jun; the busiest month runs 5.1× the quietest.
What does it cost to enter the folding cocktail table niche?
Listings span $19.08–$338.56; the average listing price is $109.30 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.