Is folding chairs profitable to sell on Amazon United States?

The niche generates $7.2M/yr across 53 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (62/100).

How competitive is the folding chairs niche?

23 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in folding chairs?

Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.5%.

When does demand for folding chairs peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the folding chairs niche?

Listings span $37.54–$244.88; the average listing price is $107.65 (sweet spot $15–$100). The average incumbent carries 1,399 reviews — the moat a new listing must climb.

folding chairs

Launch it

A $7.2M/yr market growing +12.5% this quarter with returns at 1.5% — clears our launch bar.

Market size

Incredible$7.2M

$7.2M/yr · 4.3M searches

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Good$107.65

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,398.91

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$37.54–$244.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, folding chairs is a $7.2M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

folding chairs market data

Units sold / yr: 80K–100K; avg 1,000–1,250/product
Revenue / yr: $8.6M–$10.8M; units × avg price
Conversion rate: 1.6%
Avg BSR: #54
Page quality: 0%
Prime: 45%
Sponsored: 98%
Out of stock: 2.9%
Avg brand age: 36 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

32%

Top 20: 68%

Open market

29%

Nazhura27%
VINGLI16%
DUMOS10%
Flash Furniture6%
Bonnlo6%
Our Modern Space5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top folding chairs search terms

folding chairs1.7M/yr +20.0%1.0% conv.
sillas para fiestas302K/yr +17.7%0.4% conv.
foldable chairs260K/yr +9.7%0.7% conv.
plastic chairs214K/yr +28.2%0.3% conv.
white folding chairs158K/yr +48.2%1.5% conv.
small folding chair146K/yr +19.3%0.0% conv.
padded folding chairs177K/yr +8.4%1.0% conv.
folding chairs 10 pack128K/yr +68.0%1.3% conv.
party chairs124K/yr +23.2%0.5% conv.
folding chairs with cushion265K/yr -56.3%0.9% conv.

All search terms

Top folding chairs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nazhura 350 Weight Limit Heavy Duty Plastic Folding Chair with Reinfoced Steel Frame for Indoor and Outdoor Wedding Party Restaurant Meeting Room Patio and Garden (6 White)

Nazhura$127.334.5★356 rev

Nazhura Folding Chairs with Padded Vinyl Cushion Chairs with Comfortable Cushion and Durable Steel Frame for Home and Office for Indoor and Outdoor Events (Black Vinyl 4 Pack)

Nazhura$81.594.6★1,158 rev

VINGLI 10 Pack White Plastic Folding Chair Indoor Outdoor Portable Stackable Commercial Seat with Steel Frame 350lb. Capacity for Events Office Wedding Party Picnic Kitchen Dining

VINGLI$133.394.6★2,220 rev

Our Modern Space 10 Pack Foldable Plastic Chair | Folding & Stackable | 350 lbs Capacity Steel Frame Seats for Indoor Outdoor | Commercial Use Events Wedding Party Bulk Picnic Kitchen Dining - White

Our Modern Space$132.924.2★407 rev

IWDOO 10 Pack White Folding Chairs Plastic Folding Chairs Outdoor Indoor 350lb Capacity Portable Event Chair Lightweight Folding Chair for Events Office Wedding Party Rental Picnic Patio

IWDOO$70.834.7★110 rev

Newest

by launch date

DUMOS Folding Chairs Sets of 10 330lbs Plastic Stackable Portable Patio Dining Sets Fold Up for Indoor Outdoor Camping Garden Party Meeting Black

DUMOS$121.44389 rev

4mo ago

FurniEdge Black Folding Chairs 4-Pack Breathable Plastic for Card Tables & Indoor Outdoor Easy-Clean & Supports 400 Lbs

FurniEdge$86.2960 rev

5mo ago

HealSmart 10-Pack Plastic Folding Chair Portable Chair with Metal Frame 330lb Capacity Foldable and Stackable Chairs for Wedding Party Picnic Office Indoor/Outdoor Dining White

HealSmart$119.3931 rev

8mo ago

MAKE CHANGES Folding Chair 4 Pack Comfy PU Leather Padded Folding Chairs for Outside and Indoor Heavy Duty Portable Foldable Metal Commercial Seat for Home Office Dorm Party Backyard Lawn Patio

MAKE CHANGES$59.79274 rev

11mo ago

LING RONG 6 Pack Black Folding Chairs with Padded Cushion for Outside Portable Stackable Commercial Metal Foldable Chairs with Steel Frame for Party Home Events Office Wedding

LING RONG$95.66250 rev

11mo ago

What buyers say about folding chairs

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Chairs are comfortable”

Strength17%

“Seems sturdy”

Quality-Overall15%

“Great quality chair”

Value For Money11%

“Excellent Value”

Cushion6%

“Cushion on seat”

Weight Light5%

“Light weight and easy to carry”

Durability4%

“they have held up well”

Advertised Vs Actual Product3%

“As advertised”

Storage Capacity2%

“Easy storage”

Ease Of Use2%

“Easy to fold”

What buyers complain about

Durability21%

“Does not last”

Quality-Overall15%

“Average Quality”

Strength15%

“Pretty flimsy”

Size-Overall7%

“it is too short”

Value For Money3%

“Not only a waste of $40”

Comfort-Overall3%

“Not the most comfortable”

Balance/Stability2%

“the legs werent balanced”

Assembly/Installation2%

“The screws appear to have stripped out during manufacturing process”

Height2%

“the chair is bent”

Weight Heavy1%

“not quite as heavy duty as I thought it would be”

Top return reasons

Size-Overall18%

Strength11%

Quality-Overall11%

Comfort-Overall8%

Color7%

Advertised Vs Actual Product6%

Cushion5%

Value For Money5%

Height4%

Defective Material/Parts4%

Common questions

Is folding chairs profitable to sell on Amazon United States?: The niche generates $7.2M/yr across 53 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (62/100).
How competitive is the folding chairs niche?: 23 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in folding chairs?: Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.5%.
When does demand for folding chairs peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the folding chairs niche?: Listings span $37.54–$244.88; the average listing price is $107.65 (sweet spot $15–$100). The average incumbent carries 1,399 reviews — the moat a new listing must climb.