Folding Chairs
MaybeShoppers spend an estimated $7.2M a year here. But buyers convert on only 1.6% of searches, so Folding Chairs is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $7.2M/yr4.3M searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 32%top-5 click share · 23 brands · 40 sellers
Flapen Score
Folding Chairs against its category
The dotted line is the Home & Kitchen average. Past it, Folding Chairs is stronger. Inside it, weaker.
Market
The Folding Chairs market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Chairs 4.3M times last year and spent an estimated $7.2M. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.2M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $7.2Ma year
- Peak month
- November2.0× the quietest month
- Top search term
- folding chairs1.7M searches a year
02 · Price
A sale here is worth $107.65.
Listings sell for $107.65 on average, from $37.54 to $244.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $107.65 that is $108K to $135K a year per listing.
- Average price
- $107.65above the $15 to $100 sweet spot
- Price range
- $37.54–$244.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $108K–$135K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #54 within Game & Recreation Room Furniture. It carries 1,399 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 45%
- Out of stock, average day
- 2.9%
- Average rank
- #54in Game & Recreation Room Furniture
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,399per listing
- Listings tracked
- 53
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Folding Chairs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
40
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
32%
Top 20: 68%
Open market
29%
- Brand 127%
- Brand 216%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Folding Chairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Folding Chairs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding chairs1.7M/yr
- sillas para fiestas302K/yr
- foldable chairs260K/yr
- plastic chairs214K/yr
- white folding chairs158K/yr
- small folding chair146K/yr
- padded folding chairs177K/yr
- folding chairs 10 pack128K/yr
- party chairs124K/yr
- folding chairs with cushion265K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Chairs
We read the reviews and the return reasons for every product selling here.
“Does not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Chairs questions
Answered from the same tracked data.