Is folding bar stool profitable to sell on Amazon United States?

The niche generates $347K/yr across 46 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the folding bar stool niche?

30 brands and 42 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in folding bar stool?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.8%.

When does demand for folding bar stool peak?

Demand peaks in Nov; the busiest month runs 1.4× the quietest.

What does it cost to enter the folding bar stool niche?

Listings span $22.24–$163.21; the average listing price is $63.26 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.

folding bar stool

Worth a look

Shows a sweet-spot price point ($63.26 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Great$63.26

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$22.24–$163.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$347K

$347K/yr · 436K searches

Review moat

Okay2,585.48

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, folding bar stool is a $347K/yr Amazon United States market (436K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

folding bar stool market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $380K–$506K; units × avg price
Conversion rate: 1.3%
Avg BSR: #186
Page quality: 0%
Prime: 83%
Sponsored: 87%
Out of stock: 0.6%
Avg brand age: 35 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

38%

Top 20: 74%

Open market

44%

Amazon Basics16%
Lavish Home11%
UWEAR9%
Linon8%
Cosco7%
COOZMENT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.4×

Open Trend

Top folding bar stool search terms

folding bar stool131K/yr -7.2%1.0% conv.
foldable bar stool68K/yr -11.9%0.8% conv.
folding stool with back32K/yr +4.4%0.9% conv.
folding bar stools38K/yr +7.8%0.7% conv.
tall folding stool26K/yr +13.9%0.9% conv.
foldable bar stools19K/yr +23.7%0.8% conv.
folding counter height stool19K/yr -1.7%1.2% conv.
foldable stool with back8K/yr +42.2%0.8% conv.
collapsible bar stool11K/yr +0.9%1.3% conv.
foldable counter height stool6K/yr +62.6%1.2% conv.

All search terms

Top folding bar stool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Folding Bar Stool with Footrest Portable Sturdy Space-Saving Storage 300lb Capacity 24 Height Black Set of 2

Amazon Basics$90.384.6★461 rev

UWEAR 1 PCS Folding Bar Stool with Back Tall Foldable Stool Seat Padded Portable Stools Counter Height Foldable Stools Chairs Collapsible Stool for Adults Kitchen Island (Black)

UWEAR$71.154.4★268 rev

Lavish Home Folding Stool with Padded Backless Seat Black 24 Inch

Lavish Home$34.994.2★9,284 rev

COSCO 24 Vinyl Padded Folding Stool Multipurpose Great for Small Spaces Double Braced Black 4-Pack

Cosco$58.824.6★401 rev

Wees Beyond Cushioned Padded Folding Stool

Wee's Beyond$38.964.2★5,555 rev

Newest

by launch date

COSTWAY Outdoor Folding Bar Stool Acacia Wood High Top Chairs with Slatted Backrest Safety Lock Space-Saving Patio Barstools for Backyard Poolside Garden Balcony

COSTWAY$63.6018 rev

5mo ago

24 Inch Folding Stool Chair Black Foldable Stool for Adults Portable Lightweight Collapsible Bar Stool with Padded Seat Compact Fold Up Stool for Parties Weddings Indoor Outdoor Use

Generic$23.8714 rev

5mo ago

LEDLAY24 Inch Folding Stool with Handle - 500LBS Capacity Portable Foldable Stool with Non-Slip Feet Heavy-Duty Steel & Plastic Collapsible Stool for Indoor Outdoor Use Black

LEDLAY$36.12107 rev

6mo ago

Amazon Basics Folding Bar Stool with Footrest Portable Sturdy Space-Saving Storage 300lb Capacity 24 Height Black Set of 2

Amazon Basics$90.38461 rev

1y ago

Amazon Basics Folding Bar Stool with Footrest Portable Sturdy Space-Saving Storage 300lb Capacity 24 Height White Set of 2

Amazon Basics$88.27461 rev

1y ago

What buyers say about folding bar stool

What buyers praise and complain about, mined from review topics.

What buyers love

Strength19%

“Sturdy, nice seat size”

Ease Of Use11%

“Easy to fold”

Weight Light7%

“Super lightweight”

Quality-Overall7%

“The build quality is solid”

Comfort-Overall6%

“Comfortable and sturdy”

Advertised Vs Actual Product5%

“Exactly as pictured”

Value For Money4%

“Great deal”

Cushion4%

“The seat is cushioned”

Portability4%

“Easy to carry”

Size-Overall4%

“Perfect size”

What buyers complain about

Durability21%

“Easily breaks”

Size-Overall11%

“Too short”

Quality-Overall8%

“Product seems to have quality control issues”

Strength6%

“Way too flimsy”

Ease Of Use5%

“Hard to fold”

Height4%

“Tall people might have a problem getting up”

Comfort-Overall2%

“Not very comfortable”

Product Condition2%

“Absolutely not new condition”

Material Quality2%

“Cheap plastic don't buy”

Value For Money2%

“Cost way to much”

Top return reasons

Size-Overall24%

Height19%

Weight Heavy7%

Strength5%

Defective Material/Parts5%

Comfort-Overall5%