Foldable Mattress

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+32.8%

Conversion, latest week

1.3%

Market size, estimated

$2.4Ma year

Peak month

August1.8× the quietest month

Top search term

trifold mattress315K searches a year

Listings sell for $109.84 on average, from $28.86 to $317.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $109.84 that is $82K to $110K a year per listing.

Average price

$109.84above the $15 to $100 sweet spot

Price range

$28.86–$317.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$82K–$110K

Returns

3.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #190 within Mattress Pads & Toppers. It carries 1,923 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

89%

Out of stock, average day

8.2%

Average rank

#190in Mattress Pads & Toppers

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,923per listing

Listings tracked

82

35 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

35

Successful launches

32Amazon's first-year sales bar

Average brand age

32 months