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Foldable King Bed Frame

Fail

The average product has 33,999 reviews to catch up to, so Foldable King Bed Frame is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$66K/yr35K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
66%top-5 click share · 8 brands · 9 sellers

Flapen Score

Foldable King Bed Frame against its category

The dotted line is the Home & Kitchen average. Past it, Foldable King Bed Frame is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable King Bed Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable King Bed Frame 35K times last year and spent an estimated $66K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
2.0%
Market size, estimated
$66Ka year
Top search term
foldable king bed frame13K searches a year

02 · Price

A sale here is worth $96.20.

Listings sell for $96.20 on average, from $49.65 to $167.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $96.20 that is $0 to $10K a year per listing.

Average price
$96.20inside the $15 to $100 sweet spot
Price range
$49.65–$167.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #486 within Beds, Frames & Bases. It carries 33,999 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#486in Beds, Frames & Bases
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
33,999per listing
Listings tracked
16

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Foldable King Bed Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 218%
  • Brand 315%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Foldable King Bed Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Foldable King Bed Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable king bed frame13K/yr
  • king size foldable bed frame5K/yr
  • king foldable bed frame5K/yr
  • king size bed frame foldable5K/yr
  • king bed frame foldable4K/yr
  • folding king bed frame3K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable King Bed Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Durability”
3.7%of orders come back
“Broke in half”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foldable King Bed Frame questions

Answered from the same tracked data.