Fold Down Shelf
FailBuyers convert on only 1.0% of searches, so Fold Down Shelf is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $69K/yr122K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 29%top-5 click share · 47 brands · 64 sellers
Flapen Score
Fold Down Shelf against its category
The dotted line is the Home & Kitchen average. Past it, Fold Down Shelf is stronger. Inside it, weaker.
Market
The Fold Down Shelf market on Amazon at a glance
Shoppers on Amazon United States searched for Fold Down Shelf 122K times last year and spent an estimated $69K. The top 5 brands take 36% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $69Ka year
- Top search term
- fold down shelf28K searches a year
02 · Price
A sale here is worth $57.33.
Listings sell for $57.33 on average, from $8.10 to $337.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $57.33 that is $0 to $6K a year per listing.
- Average price
- $57.33inside the $15 to $100 sweet spot
- Price range
- $8.10–$337.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #897 within Game & Recreation Room Furniture. It carries 410 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 94%
- Out of stock, average day
- 5.9%
- Average rank
- #897in Game & Recreation Room Furniture
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 410per listing
- Listings tracked
- 69
04 · Newcomers
4 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Fold Down Shelf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
47 falling
Sellers
64
Top-5 brand share
36%
Top 20: 80%
Top-5 click share
29%
Top 20: 64%
Open market
59%
- Brand 19%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Fold Down Shelf search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fold Down Shelf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fold down shelf28K/yr
- folding wall shelf28K/yr
- wall mounted folding workbench9K/yr
- drop down shelf10K/yr
- wall mounted folding shelf8K/yr
- wall mounted workbench8K/yr
- fold down wall shelf6K/yr
- fold down shelf wall mounted6K/yr
- wall mounted folding table laundry7K/yr
- flip up table4K/yr
Reviews and returns
What reviews say buyers love and hate about Fold Down Shelf
We read the reviews and the return reasons for every product selling here.
“didnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fold Down Shelf questions
Answered from the same tracked data.