Is foaming soap dispenser profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 63 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (67/100).

How competitive is the foaming soap dispenser niche?

44 brands and 117 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in foaming soap dispenser?

Top complaints mined from reviews: Durability, Dispensing Mechanism, Quality-Overall. The return rate is 1.8%.

When does demand for foaming soap dispenser peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the foaming soap dispenser niche?

Listings span $5.74–$28.83; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

foaming soap dispenser

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Market size

Great$1.8M

$1.8M/yr · 3.6M searches

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.72

avg listing price — sweet spot $15–$100

Price range

Good$5.74–$28.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,702.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, foaming soap dispenser is a $1.8M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 2,000–2,500/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Launch success: 63%; 10 of 16 new (360d)
Conversion rate: 3.6%
Avg BSR: #445
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.1%
Avg brand age: 40 months
Avg seller age: 138 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

117

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

33%

Top 20: 70%

Open market

57%

UUJOLY10%
Dlirho8%
MALACHI8%
Amolliar6%
BRIGHTFROM6%
YAUKPH5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UUJOLY Foaming Soap Dispenser 450ml (15oz) Refillable Pump Bottle Plastic for Liquid Soap Shampoo Body Wash (2 Pcs) (Amber)

UUJOLY$9.034.3★9,339 rev

Ceramic Foaming Soap Dispenser 12 oz Bathroom Foam Hand Soap Dispenser Refillable Lotion Soap Dispenser with Removable Pump for Kitchen Hand Wash Dispenser Modern Home Decor (Black)

Dlirho$13.284.4★810 rev

Malachi Foaming Hand Soap Dispenser Refillable Clear Glass Foam Pump Bottle for Hand Soap Dish Soap Body Wash Shampoo Facial Cleanser & Baby Wash Multiuse for Bathroom Kitchen & Commercial Use

MALACHI$9.214.3★3,816 rev

BRIGHTFROM Foaming Soap Dispenser Pump Bottles BPA Free Empty Refillable Plastic Container for Liquid Soap - Kitchen Bathroom Commercial - 8oz (250ml) Pack of 2 Clear

BRIGHTFROM$8.104.3★2,137 rev

Amolliar Mason Jar Foaming Soap Dispenser Rustproof Stainless Steel Lid BPA Free Foam Pump Waterproof Labels Rustic Farmhouse Decor Refill Hand Soap Dispenser Bathroom Accessories Bronze (2 Pack)

Amolliar$14.664.2★9,229 rev

Newest

by launch date

Amolliar Foaming Soap Dispenser 8OZ Green Glass Soap Dispenser with Plastic Pump Refillable Hand Soap Dispenser for Bathroom Kitchen Shower Lotion Dish Soap Dispenser Home Decor Black 1 Pack

Amolliar$9.4839 rev

3mo ago

Blue Glass Foaming Soap Dispenser 14 OZ Vintage Embossed Foam Hand Soap Dispenser Refillable Foam Dispenser with Black Pump for Bathroom Kitchen Decor Large Capacity

Wikapy$23.3038 rev

3mo ago

RYTOXILO Foaming Soap Dispenser 10 oz/300ml Foaming Hand Soap Dispenser 2 Pack Glass Foaming Soap Dispenser for Bathroom Kitchen Clear Refillable Foam Soap Dispenser Bottle with Waterproof Labels

RYTOXILO$16.33120 rev

3mo ago

zuxzmj Blue Glass Foaming Hand Soap Dispenser with Matte Black Pump Thick Embossed Bottle Refillable for Bathroom and Kitchen Decor 13.5 oz

zuxzmj$13.9884 rev

3mo ago

zuxzmj Green Glass Foaming Hand Soap Dispenser with Matte Black Pump Thick Embossed Bottle Refillable for Bathroom and Kitchen Decor 13.5 oz

zuxzmj$14.0484 rev

3mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Dispensing Mechanism18%

“easily dispensed”

Quality-Overall10%

“The quality is very solid”

Ease Of Use7%

“Easy to Use”

Design-Overall6%

“Stylish design”

Value For Money6%

“Very affordable”

Advertised Vs Actual Product4%

“As described”

Ease Of Cleaning3%

“clean in my bathroom”

Size-Overall3%

“Good size”

Efficiency3%

“works exceptionally well”

Foam3%

“Very nice foaming with a very nice look”

What buyers complain about

Durability21%

“Didnt last”

Dispensing Mechanism11%

“Poor Dispensing”

Quality-Overall7%

“Cheap quality”

Functionality-Overall6%

“Doesn't work”

Leak-Proof4%

“Leaked”

Size-Overall3%

“Too small”

Value For Money3%

“Complete waste of money”

Jamming/Clogging3%

“Clogs easily”

Ease Of Use2%

“very hard to press”

Ease Of Cleaning2%

“pain to clean”

Top return reasons

Dispensing Mechanism35%

Size-Overall14%

Functionality-Overall7%

Color6%

Leak-Proof6%

Material Quality4%

Advertised Vs Actual Product4%

Value For Money4%

Defective Material/Parts3%

Quality-Overall2%

Common questions

Is foaming soap dispenser profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 63 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (67/100).
How competitive is the foaming soap dispenser niche?: 44 brands and 117 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in foaming soap dispenser?: Top complaints mined from reviews: Durability, Dispensing Mechanism, Quality-Overall. The return rate is 1.8%.
When does demand for foaming soap dispenser peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the foaming soap dispenser niche?: Listings span $5.74–$28.83; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

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foaming soap dispenser

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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