foam skull
Worth a lookShows a thin review moat (157 avg reviews), but a small market ($7K/yr) keeps it on the watch list.
Review moat
Great157.45avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.63–$31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, foam skull is a $7K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
foam skull market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $8K–$11K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #3,798
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 73%
- Out of stock
- 25.7%
- Avg brand age
- 44 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
38
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
42%
Top 20: 86%
Open market
48%
- Operitacx17%
- MOKRY PARTY10%
- Shindigz9%
- Boao7%
- Fun Express6%
- hanaiette5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.1×
Top foam skull search terms
- foam skull10K/yr
- styrofoam skull7K/yr
- bag of skulls6K/yr
- foam skulls5K/yr
- foam skull head3K/yr
- skull decorations halloween493/yr
Top foam skull products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Operitacx 6pcs Foam Halloween Skull Heads Realistic Polystyrene Human Skeleton Head DIY Craft Props for Halloween Party Home Table Decorations
Operitacx$13.613.1★4 rev
MOKRY PARTY Life Size Skeleton Skull for Halloween Decor Graveyard Outdoor White
MOKRY PARTY$15.944.7★715 rev
Shindigz Foam Skull Halloween Decoration
Shindigz$17.234.2★71 rev
Boao 10 Pieces Halloween Skeleton Head Small Mini Skulls for Halloween Party Decoration Props Table Decor
Boao$13.034.5★516 rev
hanaiette 10 Mini Halloween Skull Heads - Skull Decor for Party Table Decor Home Gift
hanaiette$10.174.6★262 rev
Newest
by launch date
Beatifufu 6pcs Foam Skull Heads: Halloween Hanging Decor White DIY Foam Shape Model for Creative Painting Halloween Party Supplies Props Family Craft Activities
Beatifufu$11.520 rev
VILLFUL 6pcs White Foam Skull Heads - DIY Halloween Crafts Foam Shape Model Hanging Party Decorations Creative Painting Props for School Projects Family Activities
VILLFUL$11.940 rev
Junware 20 Pcs Halloween Skulls Realistic Looking Skulls Skeleton Head for Halloween Bar Home Table Decoration Model Human Skeleton Statue (1.6 x 1.8 x 2.3 Inches)
Junware$11.8757 rev
DIYEAH 6Pcs White Foam Skull Heads for Halloween Hanging Decor Lightweight Foam Skulls for Painting and Crafting Family DIY Activities
DIYEAH$12.501 rev
Operitacx 6pcs Foam Halloween Skull Heads Realistic Polystyrene Human Skeleton Head DIY Craft Props for Halloween Party Home Table Decorations
Operitacx$13.614 rev
Trending
90-day click momentum
Operitacx 2pcs Foam Halloween Skull Heads Realistic Polystyrene Human Skeleton Head DIY Craft Props for Halloween Party Home Table Decorations
Operitacx$10.713.1★
Beatifufu 6pcs Foam Skull Heads: Halloween Hanging Decor White DIY Foam Shape Model for Creative Painting Halloween Party Supplies Props Family Craft Activities
Beatifufu$11.520.0★
VILLFUL 6pcs White Foam Skull Heads - DIY Halloween Crafts Foam Shape Model Hanging Party Decorations Creative Painting Props for School Projects Family Activities
VILLFUL$11.940.0★
Wall Charmers Life Size Human Skull - 8.5 Realistic Faux Human Anatomy - Table Top Skeleton Head Home Decor
Wallcharmers$29.444.6★
SEWACC Foam Skull 10pcs Foam Halloween Skulls Polystyrene Skull Decoration White Foam Skull Heads Craft Skull Model Halloween Arts and Crafts White Foam Skulls
SEWACC$18.965.0★
What buyers say about foam skull
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, I have no complaints and think its a fair value for the price”
“Sizing from the photos was accurate, nice and realistic”
“Worth the money”
“its extremely durable”
“It has so many cool details in the design”
“It's made really well from realistic looking resin materials, the colors, lines and marking are all so real looking”
“It looks very similar to the listing”
“Its very sturdy”
“perfectly detailed Its lightweight”
“their coloring is great”
What buyers complain about
“These are small”
“He's actually heavier than anticipated”
“It only bears a vague resemblance to the product listing”
“Worst quality ever”
“Plastic definitely not resin made”
“Do not attempt to attach Jaw”
“Very brittle”
“Looks cool, used for a couple weeks, metal adjuster and clip for strap broke”
“The dark paint was a bit gloppy/puddly/drippy: someone was in a hurry: not great”
“It seams kind of cheap when you see it in front of you”
Top return reasons
Common questions
- Is foam skull profitable to sell on Amazon United States?
- The niche generates $7K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the foam skull niche?
- 29 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in foam skull?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Advertised Vs Actual Product. The return rate is 4.9%.
- When does demand for foam skull peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 11.1× the quietest.
- What does it cost to enter the foam skull niche?
- Listings span $7.63–$31.11; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.