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Foam Skull

Maybe

The average product has only 157 reviews. But shoppers spend an estimated $7K a year here, so Foam Skull is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$7K/yr32K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
42%top-5 click share · 29 brands · 38 sellers

Flapen Score

Foam Skull against its category

The dotted line is the Home & Kitchen average. Past it, Foam Skull is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Skull market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Skull 32K times last year and spent an estimated $7K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
1.4%
Market size, estimated
$7Ka year
Peak month
October11.1× the quietest month
Top search term
foam skull10K searches a year

02 · Price

A sale here is worth $15.05.

Listings sell for $15.05 on average, from $7.63 to $31.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.05 that is $0 to $2K a year per listing.

Average price
$15.05inside the $15 to $100 sweet spot
Price range
$7.63–$31.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #3,798 within Sculptures. It carries 157 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
76%
Out of stock, average day
25.7%
Average rank
#3,798in Sculptures
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
157per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Foam Skull products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

38

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

42%

Top 20: 86%

Open market

48%

  • Brand 117%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Foam Skull search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.1×

Search terms

Top Foam Skull search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam skull10K/yr
  • styrofoam skull7K/yr
  • bag of skulls6K/yr
  • foam skulls5K/yr
  • foam skull head3K/yr
  • skull decorations halloween493/yr

Reviews and returns

What reviews say buyers love and hate about Foam Skull

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
4.9%of orders come back
“These are small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foam Skull questions

Answered from the same tracked data.