fluted end table
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Review moat
Great110.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good$106.05avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 132K searches
Price range
Bad$27.99–$327.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fluted end table is a $101K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fluted end table market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $53K–$80K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,233
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 95%
- Out of stock
- 13.4%
- Avg brand age
- 17 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
84 rising
Sellers
131
Top-5 brand share
30%
Top 20: 64%
Top-5 click share
17%
Top 20: 38%
Open market
70%
- LINSY HOME8%
- MAHYIZYI6%
- VASAGLE4%
- YAUKOMEL4%
- ONBRILL4%
- Akxomel4%
Demand
Weekly Amazon search volume, last 35 weeks — +7.8% search growth over the last 90 days.Top fluted end table search terms
- fluted side table46K/yr
- fluted end table37K/yr
- black fluted nightstand23K/yr
- white fluted nightstand16K/yr
- leather nightstand10K/yr
Top fluted end table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LINSY HOME Round Fluted End Table Tall Side Table with Sliding Tambour Door and Storage Shelf Modern Bedside Table Mid-Century Nightstand for Living Room Bedroom Oak
LINSY HOME$97.554.2★169 rev
MAHYIZYI Round Fluted End Table 17.7 Mid Century Modern Side Table Circle Bedside Tables Drink Table Wood Nightstand for Small Spaces Living Room (Walnut-1PCS)
MAHYIZYI$68.434.3★59 rev
LINSY HOME Round Fluted End Table Tall Side Table with Sliding Tambour Door and Storage Shelf Modern Bedside Table Mid-Century Nightstand for Living Room Bedroom Dark Walnut
LINSY HOME$97.684.2★169 rev
VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Natural Brown ULET295K101
VASAGLE$54.394.6★531 rev
MAHYIZYI Small Sofa Side Table Set of 2 Fluted Accent Pedestal End Table Wood Round Night Stand Farmhouse Bed Side Table Drink Tables for Living Room Small Spaces (Walnut-2PCS)
MAHYIZYI$132.614.3★59 rev
Newest
by launch dateVASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Natural Brown ULET295K101
VASAGLE$54.39531 rev
VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Travertine Beige ULET295L101
VASAGLE$55.54531 rev
RIHHA Natural Oak 15 Wide Small Nightstand with Drawer Open Shelf Fluted
RIHHA$68.8513 rev
MAHYIZYI Round Fluted End Table 17.7 Mid Century Modern Side Table Circle Bedside Tables Drink Table Wood Nightstand for Small Spaces Living Room (Walnut-1PCS)
MAHYIZYI$68.4359 rev
MAHYIZYI Small Sofa Side Table Set of 2 Fluted Accent Pedestal End Table Wood Round Night Stand Farmhouse Bed Side Table Drink Tables for Living Room Small Spaces (Walnut-2PCS)
MAHYIZYI$132.6159 rev
Trending
90-day click momentumVASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Natural Brown ULET295K101
VASAGLE$54.394.6★
Stead Round Fluted Accent Side Table - Slim Fluted Accent Piece for Narrow Spaces - Oak End Table for Living Room & Bedroom - 17 Round Top Natural Oak
Stead$58.454.5★
VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Travertine Beige ULET295L101
VASAGLE$55.544.6★
DHH Mid Century Modern Nightstand with Charging Station Fluted Accent Side Table with Sliding Door & Adjustable Shelf End Table for Small Space Living Room Bedroom Sofa Couch (1 Walnut)
DHH$70.774.5★
RIHHA Natural Oak 15 Wide Small Nightstand with Drawer Open Shelf Fluted
RIHHA$68.854.0★
What buyers say about fluted end table
What buyers praise and complain about, mined from review topics.What buyers love
“Easy assembly”
“Amazing quality”
“Good design”
“a sturdy piece of furniture”
“Affordable price”
“They're the perfect size for my bed”
“Perfect storage”
“Just what I expected”
“convenient charging options”
“Easy to understand instructions”
What buyers complain about
“Its a little short”
“Assembly nightmare”
“Quality Control Issues”
“again, very unclear instructions”
“VERY cheap wood”
“Just feel over all cheaper than I would have thought”
“color off”
“Very flimsy”
“Misleading description”
“1 part came broke”
Top return reasons
Common questions
- Is fluted end table profitable to sell on Amazon United States?
- The niche generates $101K/yr across 164 tracked products. 47 of 91 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the fluted end table niche?
- 84 brands and 131 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in fluted end table?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.4%.
- What does it cost to enter the fluted end table niche?
- Listings span $27.99–$327.66; the average listing price is $106.05 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.