Fluffy Duvet Cover

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

0.5%

Market size, estimated

$49Ka year

Peak month

December2.8× the quietest month

Top search term

fluffy bedding47K searches a year

Listings sell for $45.12 on average, from $22.80 to $131.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $45.12 that is $0 to $5K a year per listing.

Average price

$45.12inside the $15 to $100 sweet spot

Price range

$22.80–$131.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #75 within Comforters & Sets. It carries 13,490 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#75in Comforters & Sets

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

13,490per listing

Listings tracked

40

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months