Flowers
PassFlowers scores 74 out of 100, a Pass. Shoppers spend an estimated $23.3M a year here, search demand grew +5.2% this quarter, and an estimated 1.5% of orders come back.
- Flapen Score
- 74 / 100Top 1% of 11,240 Home & Kitchen niches · +25 vs the category median of 4974
- Market size
- $23.3M/yr25.5M searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 15%top-5 click share · 89 brands · 652 sellers
Flapen Score
Flowers against its category
The dotted line is the Home & Kitchen average. Past it, Flowers is stronger. Inside it, weaker.
Market
The Flowers market on Amazon at a glance
Shoppers on Amazon United States searched for Flowers 25.5M times last year and spent an estimated $23.3M. The top 5 brands take 44% of clicks. Demand peaks in Feb–May. Flapen scores it 74 out of 100, a Pass.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 25.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.3M a year.
- Searches, last 12 months
- 25.5M
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $23.3Ma year
- Peak month
- May3.6× the quietest month
- Top search term
- flowers5.8M searches a year
02 · Price
A sale here is worth $25.17.
Listings sell for $25.17 on average, from $6.57 to $58.43. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 5,000 to 6,000 of them. At $25.17 that is $126K to $151K a year per listing.
- Average price
- $25.17inside the $15 to $100 sweet spot
- Price range
- $6.57–$58.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $126K–$151K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #57 within Artificial Flowers. It carries 1,931 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 99%
- Out of stock, average day
- 3.8%
- Average rank
- #57in Artificial Flowers
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,931per listing
- Listings tracked
- 154
04 · Newcomers
16 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Flowers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Benchmark Bouquets Flowering Fields Sunflower Bouquet - Birthday Flowers for Delivery - Fresh Flowers Bouquet - Birthday & Get Well Gifts for Women - Glass Vase Included
- Price
- $45.37
- Rating
- 4.1/5
- Reviews
- 9,128
- Age
- 12y ago
Whole Bouquet 1 EA
- Price
- $11.13
- Rating
- 4.1/5
- Reviews
- 836
- Age
- 4y ago
Benchmark Bouquets Mini Carnation Bouquet Fresh Flowers for Delivery Pink Yellow Purple Flowers Fresh Floral Arrangement Gifts for Graduation Birthdays Get Well Glass Vase Included
- Price
- $35.36
- Rating
- 4.4/5
- Reviews
- 4,608
- Age
- 12y ago
Bloom Bouquet 1 EA
- Price
- $21.34
- Rating
- 3.8/5
- Reviews
- 183
- Age
- 2y ago
GLAMOUR BOUTIQUE 16 Flower Forever Heart Shape Box for Mom Eternal Preserved Roses Gifts for Her Flowers Bouquet for Birthday Anniversary Girlfriend - Red
- Price
- $39.46
- Rating
- 4.7/5
- Reviews
- 6,774
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rose Lily Bouquet 1 EA
- Price
- $27.14
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 2y ago
Bloom Bouquet 1 EA
- Price
- $21.34
- Rating
- 3.8/5
- Reviews
- 183
- Age
- 2y ago
Stargazer Barn 10 Stem Pink & White Lily Bouquet - Fresh Cut Flower Delivery Hand-Tied in the USA Gift for Birthday Anniversary Sympathy or Home Decor - Vase Not Included
- Price
- $30.42
- Rating
- 4.3/5
- Reviews
- 1,072
- Age
- 6y ago
Vrioca Flowers for Delivery Preserved Flowers Bouquets Birthday Gifts for Women Mom
- Price
- $40.23
- Rating
- 4.5/5
- Reviews
- 597
- Age
- 1y ago
Stargazer Barn Wildflower Bouquet with Vase - Fresh Cut Flower Delivery Hand-Tied in the USA Gift for Birthday Anniversary Sympathy or Home Decor
- Price
- $40.09
- Rating
- 4.1/5
- Reviews
- 130
- Age
- 6y ago
Newest
by launch dateVrioca Flowers for Delivery Preserved Flowers Bouquets Birthday Gifts for Women Mom
- Price
- $40.23
- Rating
- 4.5/5
- Reviews
- 597
- Age
- 1y ago
Gifts for Mom Birthday Gifts for Women Preserved Rose Forever Flower in Glass Angel Figurines Fresh Flowers for Delivery Anniversary Real Colorful Roses for Grandma Her Wife Mothers from Daughter
- Price
- $40.66
- Rating
- 4.7/5
- Reviews
- 1,712
- Age
- 1y ago
Perfectione Roses 4 Roses Mixed Bouquet for Mothers Day Flowers for Delivery Preserved Flowers Birthday Gift for Women Mom Wife Grandma Her Dusty Rose
- Price
- $35.49
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 1y ago
Preserved Flowers Bouquet Forever Flowers for Delivery Eteranl Roses
- Price
- $28.01
- Rating
- 4.5/5
- Reviews
- 495
- Age
- 1y ago
24 Bundles Artificial Flowers for Outdoors/Indoors Fake Flowers Plants for Indoor Outside Garden Porch Window Box Home Wedding Farmhouse(8 Color)
- Price
- $18.31
- Rating
- 4.4/5
- Reviews
- 1,990
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
89 rising
Sellers
652
Est. top-5 brand share
44%
Top 20: 68%
Est. top-5 click share
15%
Top 20: 40%
Open market
54%
- Benchmark Bouquets18%
- Floral12%
- Floral (Suppliers May Vary)7%
- Stargazer Barn4%
- GLAMOUR BOUTIQUE3%
- FIACO2%
Demand
Flowers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 3.6×
Search terms
Top Flowers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flowers5.8M/yr
- fake flowers4.1M/yr
- flowers for delivery prime3.7M/yr
- artificial flowers2.5M/yr
- fresh flowers1.1M/yr
- fresh flowers free delivery prime915K/yr
- mothers day flowers299K/yr
- flores artificiales para decoracion1.1M/yr
- flowers fresh bouquet888K/yr
- preserved flowers568K/yr
Reviews and returns
What reviews say buyers love and hate about Flowers
We read the reviews and the return reasons for every product selling here.
“not accurate size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flowers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data