flower plush
Worth a lookShows a thin review moat (205 avg reviews), but soft demand (-21.4% this quarter) keeps it on the watch list.
Review moat
Great204.86avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$19.11avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.81–$58.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$115K$115K/yr · 193K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flower plush is a $115K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–May. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
flower plush market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $96K–$115K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #2,208
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 8.8%
- Avg brand age
- 26 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
85
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
29%
Top 20: 71%
Open market
42%
- Courtco14%
- ZJoey10%
- Russ9%
- Jazwares9%
- Aurora9%
- Squishmallows7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Feb, May · busiest ÷ quietest = 3.4×
Top flower plush search terms
- plush flowers44K/yr
- flower plush42K/yr
- plush flower bouquet20K/yr
- plush flower19K/yr
- stuffed flowers16K/yr
- flower plushies12K/yr
- plush bouquet for kids9K/yr
- stuffed flower bouquet7K/yr
- teddy bear bouquet7K/yr
- stuffed flower6K/yr
Top flower plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Courtco Cute Flower Plush Doll Stuffed Plant Plushie Decor Home Andbedroom Sweet Gifts for Cute Kawaii Gift for Valentines Day Birthdays Graduation Wife Girlfriend Mom for Boys and Girls
Courtco$21.434.4★91 rev
Courtco Cute Flower Plush Doll Stuffed Plant Plushie Soft Flower Doll Lovely Smiling FaceDecor Home Andbedroom Sweet Gifts for Women for Boys and Girls
Courtco$21.184.5★47 rev
10 Pcs Plush Sunflower Flower Stuffed Bendable Stems Plush Bouquet Toy Soft Rose Flower 12.6 Inch for Christmas Classroom 2026 Mothers Day Valentines Day Girl Girlfriend Wife(10 Pcs Colorful Daisy)
ZJoey$18.754.3★293 rev
Jazwares Greenhouse by Russ 12-Inch Roses Plush - Official Plush - Ages 3+
Russ$14.814.8★564 rev
Squishmallows Original Micromallows Bouquet (Amazon Exclusive)
Squishmallows$19.964.6★66 rev
Newest
by launch date
Deekin 12 Pcs Plush Rose Flowers Colorful Stuffed Flower Plush Bouquet Bendable Stems 12.5 Inch Plant Soft Roses for Graduation Wedding Marriage Holiday Women Wife Gift Decoration Supply
Deekin$20.0742 rev
Squishmallows Original Micromallows Bouquet (Amazon Exclusive)
Squishmallows$19.9666 rev
Russ Greenhouse 12-Inch Daffodil Plush - Seasonal Official Jazwares Plush - Ages 3+
Russ$15.20564 rev
Jazwares Greenhouse by Russ 12-Inch Roses Plush - Official Plush - Ages 3+
Russ$14.81564 rev
Hello Kitty and Friends 14-inch Plush Flower 2 Pack - Hello Kitty & Cinnamoroll with Bendable Stems - Giftable Packaging - Officially Licensed - Ages 6+
Jazwares$12.8887 rev
Trending
90-day click momentumDeekin 12 Pcs Plush Rose Flowers Colorful Stuffed Flower Plush Bouquet Bendable Stems 12.5 Inch Plant Soft Roses for Graduation Wedding Marriage Holiday Women Wife Gift Decoration Supply
Deekin$20.074.7★
Squishmallows Original Micromallows Bouquet (Amazon Exclusive)
Squishmallows$19.964.6★
Jazwares Greenhouse by Russ 12-Inch Roses Plush - Official Plush - Ages 3+
Russ$14.814.8★
Russ Greenhouse 12-Inch Daffodil Plush - Seasonal Official Jazwares Plush - Ages 3+
Russ$15.204.8★
Hello Kitty and Friends 14-inch Plush Flower 2 Pack - My Melody & Kuromi with Bendable Stems - Giftable Packaging - Officially Licensed - Ages 6+
Jazwares$14.324.9★
What buyers say about flower plush
What buyers praise and complain about, mined from review topics.What buyers love
“Adorable gift”
“Cute product”
“Its soft”
“Vibrant color”
“Worth it”
“better than expected”
“The flower still has nice smell to it”
“Great size”
“the design was beautiful”
“I love that they can keep them for years”
What buyers complain about
“It's small”
“The price seems a bit excessive given the quality”
“The reality of the product does not match the picture”
“certainly not worth the price”
“It did come with a smell”
“Up close, the materials and craftsmanship feel a bit cheap and less refined than pictured”
“wont stay up”
“Wish they came in more styles/colors”
“they do not stand up”
“However the gift note was not with it”
Top return reasons
Common questions
- Is flower plush profitable to sell on Amazon United States?
- The niche generates $115K/yr across 58 tracked products. 9 of 21 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the flower plush niche?
- 32 brands and 85 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in flower plush?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for flower plush peak?
- Demand peaks in Feb–May; the busiest month runs 3.4× the quietest.
- What does it cost to enter the flower plush niche?
- Listings span $6.81–$58.33; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.