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Flower Plush

Maybe

The average product has only 205 reviews. But demand is soft, at -21.4% this quarter, so Flower Plush is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$115K/yr193K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
29%top-5 click share · 32 brands · 85 sellers

Flapen Score

Flower Plush against its category

The dotted line is the Home & Kitchen average. Past it, Flower Plush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Plush 193K times last year and spent an estimated $115K. The top 5 brands take 51% of clicks. Demand peaks in Feb–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
3.1%
Market size, estimated
$115Ka year
Peak month
February3.4× the quietest month
Top search term
plush flowers44K searches a year

02 · Price

A sale here is worth $19.11.

Listings sell for $19.11 on average, from $6.81 to $58.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.11 that is $0 to $2K a year per listing.

Average price
$19.11inside the $15 to $100 sweet spot
Price range
$6.81–$58.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,208 within Artificial Flowers. It carries 205 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#2,208in Artificial Flowers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
205per listing
Listings tracked
58

04 · Newcomers

9 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
9Amazon's first-year sales bar
Average brand age
26 months

Products

Top Flower Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

85

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

29%

Top 20: 71%

Open market

42%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Flower Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 3.4×

Search terms

Top Flower Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plush flowers44K/yr
  • flower plush42K/yr
  • plush flower bouquet20K/yr
  • plush flower19K/yr
  • stuffed flowers16K/yr
  • flower plushies12K/yr
  • plush bouquet for kids9K/yr
  • stuffed flower bouquet7K/yr
  • teddy bear bouquet7K/yr
  • stuffed flower6K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Plush

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
37%of negative reviews mention “Size-Overall”
1.5%of orders come back
“It's small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Flower Plush questions

Answered from the same tracked data.