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Flower Pillow

Fail

Buyers convert on only 1.6% of searches, so Flower Pillow is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$178K/yr705K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
46%top-5 click share · 22 brands · 24 sellers

Flapen Score

Flower Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Flower Pillow is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Pillow 705K times last year and spent an estimated $178K. The top 5 brands take 60% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
705K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
1.6%
Market size, estimated
$178Ka year
Peak month
August1.7× the quietest month
Top search term
flower pillow319K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $9.50 to $39.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.58 that is $4K to $8K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$9.50–$39.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #138 within Decorative Pillows, Inserts & Covers. It carries 878 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#138in Decorative Pillows, Inserts & Covers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
878per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Flower Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

24

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

46%

Top 20: 86%

Open market

35%

  • Brand 126%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Flower Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Flower Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower pillow319K/yr
  • flower pillows74K/yr
  • flower throw pillow50K/yr
  • daisy pillow42K/yr
  • flower shaped pillow38K/yr
  • pink flower pillow27K/yr
  • wyike flower pillow17K/yr
  • flower throw pillows15K/yr
  • blue flower pillow13K/yr
  • flower cushion12K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Pillow

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
38%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Small pillow”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flower Pillow questions

Answered from the same tracked data.