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Flower Ornaments

Fail

Demand is soft, at -58.2% this quarter, so Flower Ornaments is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$65K/yr166K searches / yr
90-day growth
-58.2%search demand this quarter
Competition
44%top-5 click share · 20 brands · 24 sellers

Flapen Score

Flower Ornaments against its category

The dotted line is the Home & Kitchen average. Past it, Flower Ornaments is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Ornaments market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Ornaments 166K times last year and spent an estimated $65K. The top 5 brands take 44% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-58.2%
Conversion, latest week
2.6%
Market size, estimated
$65Ka year
Peak month
December26.3× the quietest month
Top search term
flower ornaments24K searches a year

02 · Price

A sale here is worth $15.14.

Listings sell for $15.14 on average, from $7.41 to $31.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.14 that is $0 to $2K a year per listing.

Average price
$15.14inside the $15 to $100 sweet spot
Price range
$7.41–$31.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #5,607 within Artificial Flowers. It carries 515 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
13.6%
Average rank
#5,607in Artificial Flowers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
20

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Flower Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

24

Top-5 brand share

44%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

50%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Flower Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 26.3×

Search terms

Top Flower Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower ornaments24K/yr
  • clip on christmas ornaments20K/yr
  • gold poinsettias for christmas tree21K/yr
  • gold poinsettia6K/yr
  • flower christmas ornaments8K/yr
  • gold christmas flowers5K/yr
  • flower ornaments for christmas tree9K/yr
  • flores grandes para arbol de navidad10K/yr
  • gold poinsettia flowers6K/yr
  • gold poinsettias12K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Ornaments

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
26%of negative reviews mention “Size-Overall”
4.8%of orders come back
“are larger than I expected”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flower Ornaments questions

Answered from the same tracked data.