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Flower Candle Warmer

Fail

Demand is soft, at -17.8% this quarter, so Flower Candle Warmer is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$193K/yr352K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
56%top-5 click share · 17 brands · 24 sellers

Flapen Score

Flower Candle Warmer against its category

The dotted line is the Home & Kitchen average. Past it, Flower Candle Warmer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Candle Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Candle Warmer 352K times last year and spent an estimated $193K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
2.4%
Market size, estimated
$193Ka year
Peak month
December5.3× the quietest month
Top search term
flower candle warmer lamp125K searches a year

02 · Price

A sale here is worth $23.19.

Listings sell for $23.19 on average, from $17.27 to $37.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.19 that is $6K to $12K a year per listing.

Average price
$23.19inside the $15 to $100 sweet spot
Price range
$17.27–$37.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #47 within Candleholders. It carries 1,221 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#47in Candleholders
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,221per listing
Listings tracked
24

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
21 months

Products

Top Flower Candle Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

32%

  • Brand 120%
  • Brand 218%
  • Brand 316%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Flower Candle Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Flower Candle Warmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower candle warmer lamp125K/yr
  • flower candle warmer72K/yr
  • candle warmer lamp flower60K/yr
  • candle warmer flower38K/yr
  • tulip candle warmer7K/yr
  • candle warmer flower lamp11K/yr
  • flower lamp candle warmer11K/yr
  • flower wax warmer7K/yr
  • floral candle warmer6K/yr
  • flower candle warmer lamp with timer5K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Candle Warmer

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Durability”
2.1%of orders come back
“Broke within a month”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flower Candle Warmer questions

Answered from the same tracked data.