flower birthday party decorations
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (-4.3% this quarter) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great333.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Price range
Good$6.88–$32.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$149K$149K/yr · 436K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flower birthday party decorations is a $149K/yr Amazon United States market (436K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flower birthday party decorations market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $134K–$168K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #1,436
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.8%
- Avg brand age
- 22 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
57
Top-5 brand share
33%
Top 20: 70%
Top-5 click share
29%
Top 20: 61%
Open market
63%
- LINHAXM11%
- Cheerland6%
- Holkcog5%
- OBBOLO5%
- Mybbshower5%
- BORAMDO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×
Top flower birthday party decorations search terms
- flower birthday decorations140K/yr
- floral birthday decorations102K/yr
- wildflower wedding decor34K/yr
- flower birthday party decorations30K/yr
- wildflower first birthday decorations20K/yr
- flowers birthday decorations18K/yr
- floral birthday decor11K/yr
- flower theme birthday decorations13K/yr
- our little wildflower is turning one11K/yr
- wildflower first birthday9K/yr
Top flower birthday party decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LINHAXM 175 PCS Spring Wildflower Party Decorations include Plates Cups Napkins Cutlery Cake Toppers Banner Tablecloth Balloons for Floral Baby Shower Birthday Decorations Serves 20
LINHAXM$21.714.7★231 rev
Holkcog Flower Birthfday Party Decorations for Girl Pink Florals Ballons Banner Background Cake Tppper Garden Tea Party Banner Supply Rose Gold 16th 21st 30th 40th 50th 60th 70th Party Decor
Holkcog$21.294.6★71 rev
OBBOLO Flower Birthday Decorations Garden Wildflower Party Decorations with Pre-strung Banners Flower Themed Hanging Swirls Birthday Decorations for Women Girl
OBBOLO$16.674.7★119 rev
Daisy Flower Balloon Arch Kit Pink and Green Yellow WildFlower Balloons for Wild Flower Baby in Bloom Baby Shower Spring Daisy Theme Birthday Party Decorations
GIHOO$15.974.5★370 rev
Cheerland 3pcs Wildflower Garland Flower Banner Floral Party Decorations Waterproof Banner Reusable for Enchanted Garden Birthday Woodland Baby Bloom Bridal Shower Fairy Cottagecore Whimsical Decor
Cheerland$13.594.7★380 rev
Newest
by launch date
Yingoto 175Pcs Floral Birthday Decorations Set - Serves 20 Guests - All-in-One Flower Theme Birthday Party Decorations Kit with Balloons Banner Cake Topper 350gsm Plates Tablecloths Backdrop
Yingoto$22.2386 rev
Hombae Wildflower 1st Birthday Decorations 151 PCs Our Little Wildflower is Turning One Birthday Party Supplies with Balloon Boxes Banners Floral Backdrop Tablecloth Cake Cupcake Topper
Hombae$32.879 rev
xo Fetti Floral Happy Birthday Banner | Kids Party Garden Theme Tea Party Decorations Tulips Flower Garland Pink Farmers Market
xo, Fetti$11.538 rev
Wildflower Birthday Decorations Sage Green Pastel Pink Purple Yellow Foil Confetti Balloons Happy birthday Banner Multicolor Butterfly Fringe Curtains Birthday Decorations for Baby Women Girls Teens
CROSSFINGERS$13.90537 rev
OBBOLO Flower Birthday Decorations Garden Wildflower Party Decorations with Pre-strung Banners Flower Themed Hanging Swirls Birthday Decorations for Women Girl
OBBOLO$16.67119 rev
Trending
90-day click momentumYingoto 175Pcs Floral Birthday Decorations Set - Serves 20 Guests - All-in-One Flower Theme Birthday Party Decorations Kit with Balloons Banner Cake Topper 350gsm Plates Tablecloths Backdrop
Yingoto$22.234.8★
BORAMDO 206 PCS Wildflower Birthday Party Decoration Spring Floral Baby Shower Decor with Plates Napkins Cups Cutlery Tablecloths Cake Toppers Banner Balloons for Flower Garden Party Supplies(Vintage)
BORAMDO$23.184.2★
BINBE 1pcs Ivory Daisy Spring Table Runner Embroidery Gauze 10FT Florals Seasonal Tulle Holiday Birthday Kitchen Dining Table Decor for Home Party
BINBE$9.594.6★
xo Fetti Floral Happy Birthday Banner | Kids Party Garden Theme Tea Party Decorations Tulips Flower Garland Pink Farmers Market
xo, Fetti$11.534.8★
Wildflower Birthday Decorations Sage Green Pastel Pink Purple Yellow Foil Confetti Balloons Happy birthday Banner Multicolor Butterfly Fringe Curtains Birthday Decorations for Baby Women Girls Teens
CROSSFINGERS$13.904.5★
What buyers say about flower birthday party decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Cute colors”
“Great deal”
“As described”
“Cute design”
“Easy to use”
“Assembly was straightforward”
“Beautiful and durable”
“Good size”
“the materials are sturdy”
What buyers complain about
“Bad Quality”
“Smaller than described”
“Not as expected”
“Time consuming to assemble”
“Very flimsy”
“way way darker colors”
“Some materials, particularly of tablecloth, just a bit flimsy”
“a waste of money”
“Balloons started deteriorating as soon as you blew air into them”
“Looks way more printed than the pictures”
Top return reasons
Common questions
- Is flower birthday party decorations profitable to sell on Amazon United States?
- The niche generates $149K/yr across 61 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flower birthday party decorations niche?
- 54 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in flower birthday party decorations?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.4%.
- When does demand for flower birthday party decorations peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.3× the quietest.
- What does it cost to enter the flower birthday party decorations niche?
- Listings span $6.88–$32.94; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.