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Flower Birthday Party Decorations

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -4.3% this quarter, so Flower Birthday Party Decorations is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$149K/yr436K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
29%top-5 click share · 54 brands · 57 sellers

Flapen Score

Flower Birthday Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Flower Birthday Party Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Birthday Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Birthday Party Decorations 436K times last year and spent an estimated $149K. The top 5 brands take 33% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.0%
Market size, estimated
$149Ka year
Peak month
April5.3× the quietest month
Top search term
flower birthday decorations140K searches a year

02 · Price

A sale here is worth $16.78.

Listings sell for $16.78 on average, from $6.88 to $32.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.78 that is $2K to $4K a year per listing.

Average price
$16.78inside the $15 to $100 sweet spot
Price range
$6.88–$32.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,436 within Party Packs. It carries 333 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#1,436in Party Packs
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
333per listing
Listings tracked
61

04 · Newcomers

11 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
11Amazon's first-year sales bar
Average brand age
22 months

Products

Top Flower Birthday Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

57

Top-5 brand share

33%

Top 20: 70%

Top-5 click share

29%

Top 20: 61%

Open market

63%

  • Brand 111%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Flower Birthday Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×

Search terms

Top Flower Birthday Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower birthday decorations140K/yr
  • floral birthday decorations102K/yr
  • wildflower wedding decor34K/yr
  • flower birthday party decorations30K/yr
  • wildflower first birthday decorations20K/yr
  • flowers birthday decorations18K/yr
  • floral birthday decor11K/yr
  • flower theme birthday decorations13K/yr
  • our little wildflower is turning one11K/yr
  • wildflower first birthday9K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Birthday Party Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
4.4%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flower Birthday Party Decorations questions

Answered from the same tracked data.