Is Floral Throw Blanket profitable to sell on Amazon United States?

Flapen scores Floral Throw Blanket 48 out of 100 on Amazon United States, a Fail. Shoppers spend $79K a year across 74 tracked products. 5 of the 25 products launched in the last year cleared the first-year sales bar. Search demand grew -7.0% in the last 90 days.

How competitive is the Floral Throw Blanket niche on Amazon United States?

48 brands and 60 sellers compete in Floral Throw Blanket on Amazon United States. The top 5 Floral Throw Blanket products take 29% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Floral Throw Blanket?

Floral Throw Blanket buyers on Amazon United States complain most about Thickness, Size-Overall, and Quality-Overall. An estimated 3.6% of orders come back.

When does demand for Floral Throw Blanket peak?

Search demand for Floral Throw Blanket on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Floral Throw Blanket niche?

Floral Throw Blanket sells for $25.11 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.52 to $49.54. The average product has 1,282 reviews, the count a new listing must catch up to.

Floral Throw Blanket

Fail

Buyers convert on only 0.7% of searches, so Floral Throw Blanket is a Fail.

Flapen Score: 48
48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size: $79K/yr456K searches / yr
90-day growth: -7.0%search demand this quarter
Competition: 29%top-5 click share · 48 brands · 60 sellers

Flapen Score

Floral Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Floral Throw Blanket is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Floral Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Throw Blanket 456K times last year and spent an estimated $79K. The top 5 brands take 49% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months: 456K
Growth, 90 days vs prior 90: -7.0%
Conversion, latest week: 0.7%
Market size, estimated: $79Ka year
Peak month: August1.6× the quietest month
Top search term: floral throw blanket120K searches a year

02 · Price

A sale here is worth $25.11.

Listings sell for $25.11 on average, from $8.52 to $49.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.11 that is $0 to $3K a year per listing.

Average price: $25.11inside the $15 to $100 sweet spot
Price range: $8.52–$49.54
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,086 within Throws. It carries 1,282 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 100%
Out of stock, average day: 3.9%
Average rank: #1,086in Throws
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,282per listing
Listings tracked: 74

04 · Newcomers

5 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 25
Successful launches: 5Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Floral Throw Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

Top-5 brand share

49%

Top 20: 80%

Top-5 click share

29%

Top 20: 59%

Open market

47%

Brand 121%
Brand 213%
Brand 35%
Brand 45%
Brand 55%
Brand 65%

Demand

Floral Throw Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Floral Throw Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

floral throw blanket120K/yr -14.8%0.4% conv.
floral blanket69K/yr -10.7%0.3% conv.
quilted throws29K/yr -7.6%0.7% conv.
patchwork blanket23K/yr +12.6%0.2% conv.
small quilt21K/yr +1.5%0.6% conv.
patchwork throw blanket16K/yr +15.5%0.4% conv.
throw quilts for couch18K/yr -5.5%0.7% conv.
lap quilt19K/yr -17.5%0.9% conv.
cotton quilted throw15K/yr -4.3%0.3% conv.
cotton quilt throw13K/yr +29.9%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Floral Throw Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”

17%of negative reviews mention “Thickness”

3.6%of orders come back

“thin for the price”

A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Floral Throw Blanket questions

Answered from the same tracked data.

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