Floral Throw Blanket

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

456K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

0.7%

Market size, estimated

$79Ka year

Peak month

August1.6× the quietest month

Top search term

floral throw blanket120K searches a year

Listings sell for $25.11 on average, from $8.52 to $49.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.11 that is $0 to $3K a year per listing.

Average price

$25.11inside the $15 to $100 sweet spot

Price range

$8.52–$49.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,086 within Throws. It carries 1,282 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#1,086in Throws

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,282per listing

Listings tracked

74

25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months