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Floral King Size Comforter Set

Fail

Buyers convert on only 0.5% of searches, so Floral King Size Comforter Set is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$70K/yr293K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
14%top-5 click share · 63 brands · 70 sellers

Flapen Score

Floral King Size Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, Floral King Size Comforter Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral King Size Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Floral King Size Comforter Set 293K times last year and spent an estimated $70K. The top 5 brands take 55% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
0.5%
Market size, estimated
$70Ka year
Peak month
July1.4× the quietest month
Top search term
patterned comforter31K searches a year

02 · Price

A sale here is worth $47.82.

Listings sell for $47.82 on average, from $23.10 to $140.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.82 that is $0 to $5K a year per listing.

Average price
$47.82inside the $15 to $100 sweet spot
Price range
$23.10–$140.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #260 within Comforters & Sets. It carries 3,646 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
99%
Out of stock, average day
4.3%
Average rank
#260in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,646per listing
Listings tracked
195

04 · Newcomers

11 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
11Amazon's first-year sales bar
Average brand age
40 months

Products

Top Floral King Size Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

63 falling

Sellers

70

Top-5 brand share

55%

Top 20: 82%

Top-5 click share

14%

Top 20: 35%

Open market

41%

  • Brand 123%
  • Brand 217%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Floral King Size Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Floral King Size Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patterned comforter31K/yr
  • floral king size comforter set29K/yr
  • king size comforter set floral20K/yr
  • floral king comforter19K/yr
  • king comforter set floral15K/yr
  • pattern comforter15K/yr
  • floral twin comforter17K/yr
  • king comforter floral14K/yr
  • twin floral comforter set13K/yr
  • floral twin comforter set15K/yr

Reviews and returns

What reviews say buyers love and hate about Floral King Size Comforter Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Runs Small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Floral King Size Comforter Set questions

Answered from the same tracked data.