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floral king size comforter set

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 18Growth 20Conversion 6Competition 96Returns 49Price range 65Avg price 94Brand share 80Review moat 29Quality gap 40

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great$47.82

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Good$23.10–$140.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,645.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 293K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, floral king size comforter set is a $70K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

floral king size comforter set market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$60K–$72K
units × avg price
Conversion rate
0.5%
Avg BSR
#260
Page quality
0%
Prime
99%
Sponsored
76%
Out of stock
4.3%
Avg brand age
40 months
Avg seller age
158 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

70

Top-5 brand share

55%

Top 20: 82%

Top-5 click share

14%

Top 20: 35%

Open market

41%

  • Wake In Cloud23%
  • Bedsure17%
  • Yiran5%
  • CASAAGUSTO5%
  • WONGS BEDDING5%
  • BLOOMHAVEN4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -9.3% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top floral king size comforter set search terms

  • patterned comforter31K/yr
  • floral king size comforter set29K/yr
  • king size comforter set floral20K/yr
  • floral king comforter19K/yr
  • king comforter set floral15K/yr
  • pattern comforter15K/yr
  • floral twin comforter17K/yr
  • king comforter floral14K/yr
  • twin floral comforter set13K/yr
  • floral twin comforter set15K/yr
All search terms

Top floral king size comforter set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7012%$1K3%$2K4%$3K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about floral king size comforter set

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“the comfortable feeling of it”

Soft Feel14%

“Soft and fluffy”

Quality-Overall10%

“Amazing quality”

Color9%

“Beautiful Colors”

Value For Money6%

“Money well spent”

Warmth5%

“perfect for warm summer nights”

Size-Overall5%

“Fit well”

Weight Light4%

“a perfect lightweight set for spring to summer”

Advertised Vs Actual Product3%

“As Shown”

Design-Overall2%

“the design is beautiful”

What buyers complain about

Size-Overall11%

“Runs Small”

Quality-Overall9%

“Cheap quality”

Thickness7%

“not as thick as I would have thought”

Color7%

“the color is darker than expected”

Smell4%

“Smelled horrible”

Material Quality4%

“worst material ever”

Advertised Vs Actual Product4%

“Not as shown”

Durability3%

“Not durable”

Washability3%

“ruined after 1 wash”

Value For Money2%

“I was expecting something cheap for the price”

Top return reasons

Color30%
Size-Overall21%
Material Quality8%
Advertised Vs Actual Product7%
Comfort-Overall5%
Quality-Overall4%
Thin4%
Display Colors3%
Value For Money2%
Stain Resistance2%

Common questions

Is floral king size comforter set profitable to sell on Amazon United States?
The niche generates $70K/yr across 195 tracked products. 11 of 41 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (47/100).
How competitive is the floral king size comforter set niche?
63 brands and 70 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in floral king size comforter set?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
When does demand for floral king size comforter set peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the floral king size comforter set niche?
Listings span $23.10–$140.87; the average listing price is $47.82 (sweet spot $15–$100). The average incumbent carries 3,646 reviews — the moat a new listing must climb.