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Floral Duvet Cover Queen

Fail

Buyers convert on only 0.2% of searches, so Floral Duvet Cover Queen is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$37K/yr398K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
18%top-5 click share · 56 brands · 75 sellers

Flapen Score

Floral Duvet Cover Queen against its category

The dotted line is the Home & Kitchen average. Past it, Floral Duvet Cover Queen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Duvet Cover Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Duvet Cover Queen 398K times last year and spent an estimated $37K. The top 5 brands take 53% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
0.2%
Market size, estimated
$37Ka year
Peak month
January1.4× the quietest month
Top search term
whimsical bedding53K searches a year

02 · Price

A sale here is worth $46.28.

Listings sell for $46.28 on average, from $17.07 to $101.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $46.28 that is $0 to $5K a year per listing.

Average price
$46.28inside the $15 to $100 sweet spot
Price range
$17.07–$101.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #127 within Duvet Covers & Sets. It carries 2,293 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#127in Duvet Covers & Sets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,293per listing
Listings tracked
120

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
44 months

Products

Top Floral Duvet Cover Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

75

Top-5 brand share

53%

Top 20: 80%

Top-5 click share

18%

Top 20: 47%

Open market

43%

  • Brand 120%
  • Brand 213%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Floral Duvet Cover Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Floral Duvet Cover Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whimsical bedding53K/yr
  • cute duvet cover66K/yr
  • floral duvet cover queen58K/yr
  • vintage bedding set32K/yr
  • duvet cover cute31K/yr
  • pink floral duvet cover18K/yr
  • queen duvet cover floral19K/yr
  • flower duvet cover13K/yr
  • floral duvet cover full16K/yr
  • vintage floral duvet cover10K/yr

Reviews and returns

What reviews say buyers love and hate about Floral Duvet Cover Queen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Color”
4.5%of orders come back
“Colors are different”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Floral Duvet Cover Queen questions

Answered from the same tracked data.