floral dinnerware set
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$80.03avg listing price — sweet spot $15–$100
Review moat
Good1,407.12avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$18.97–$211.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$122K$122K/yr · 232K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, floral dinnerware set is a $122K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
floral dinnerware set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $120K–$160K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #401
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 82%
- Out of stock
- 4.7%
- Avg brand age
- 45 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
158
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
14%
Top 20: 34%
Open market
45%
- Mikasa25%
- Martha Stewart9%
- vancasso7%
- Pfaltzgraff6%
- Selamica4%
- Gibson Elite3%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -1.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top floral dinnerware set search terms
- floral dinnerware set36K/yr
- colorful dish set19K/yr
- sage green dinnerware set16K/yr
- italian dinnerware13K/yr
- green dinnerware15K/yr
- green dishes dinnerware sets17K/yr
- martha stewart dishes13K/yr
- mikasa trellis15K/yr
- colorful dinnerware9K/yr
- rustic plates12K/yr
Top floral dinnerware set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mikasa Trellis 16-Piece Bone China Dinnerware Set White Includes Dinner Plates Salad Plates Cereal Bowls and Mugs Dishwasher Safe
Mikasa$79.704.7★645 rev
Martha Stewart Empress Bouquet 30 Piece Decorated Porcelain Chip and Scratch Resistant Dinnerware Plates and Bowls Set - Blue Floral
Martha Stewart$86.684.4★243 rev
Mikasa Trellis White Fruit Bowl (Set of Four)
Mikasa$27.894.6★97 rev
Martha Stewart Dinnerware Set - Maiden Crown 12-Piece Dish Set Sage Green New Bone China Ceramic Plates & Bowls Floral Design Service for 4 Microwave & Dishwasher Safe
Martha Stewart$67.364.6★64 rev
Oneida Botanica Porcelain 12-Piece Dinnerware Set for 4
Oneida$32.914.7★24 rev
Newest
by launch dateOneida Botanica Porcelain 12-Piece Dinnerware Set for 4
Oneida$32.9124 rev
FHGNYSM Vintage Floral Dinnerware Set 12-Piece Porcelain with Gold Rim
fhgnysm$45.72182 rev
FHGNYSM Dinnerware Set for 4 (English Garden Style)
fhgnysm$40.57182 rev
Bloomhouse - 2-Time Oprahs Favorite Things - Valencia Flor 16 Piece Dinnerware Set Artisanal Decorated Stoneware Plates & Bowls Service for 4 Microwave & Dishwasher Safe Fern Green
bloomhouse$112.8911 rev
Amazon Basics Glazed Stoneware Dinnerware 12-Piece Set 4 Full Place Settings Microwave and Dishwasher-Safe Olive
Amazon Basics$36.87174 rev
Trending
90-day click momentumFHGNYSM Dinnerware Set for 4 (English Garden Style)
fhgnysm$40.574.3★
FHGNYSM Vintage Floral Dinnerware Set 12-Piece Porcelain with Gold Rim
fhgnysm$45.724.3★
Bloomhouse - 2-Time Oprahs Favorite Things - Valencia Flor 16 Piece Dinnerware Set Artisanal Decorated Stoneware Plates & Bowls Service for 4 Microwave & Dishwasher Safe Fern Green
bloomhouse$112.894.9★
Oneida Botanica Porcelain 12-Piece Dinnerware Set for 4
Oneida$32.914.7★
Mikasa 5224193 Ciara 16-Piece Dinnerware Set Service for 4
Mikasa$84.614.4★
What buyers say about floral dinnerware set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Vibrant color”
“They still look like new”
“Beautiful design”
“Great deal”
“Beautiful and Lightweight as noted”
“Cleans great in dishwasher”
“As described”
“These dishes are sturdy”
“Great size”
What buyers complain about
“Cracked after use”
“BAD QUALITY”
“And they were HUGE”
“COLOR NOT TRUE”
“heavier than I expected”
“that they are not microwaveable”
“Not Dishwasher Safe”
“look more expensive than they are”
“Look nothing like the photos”
“I worry they might easily break”
Top return reasons
Common questions
- Is floral dinnerware set profitable to sell on Amazon United States?
- The niche generates $122K/yr across 164 tracked products. 21 of 34 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the floral dinnerware set niche?
- 45 brands and 158 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in floral dinnerware set?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.9%.
- When does demand for floral dinnerware set peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the floral dinnerware set niche?
- Listings span $18.97–$211.49; the average listing price is $80.03 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.