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Floral Dinnerware Set

Fail

Buyers convert on only 0.7% of searches, so Floral Dinnerware Set is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$122K/yr232K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
14%top-5 click share · 45 brands · 158 sellers

Flapen Score

Floral Dinnerware Set against its category

The dotted line is the Home & Kitchen average. Past it, Floral Dinnerware Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Dinnerware Set market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Dinnerware Set 232K times last year and spent an estimated $122K. The top 5 brands take 51% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
0.7%
Market size, estimated
$122Ka year
Peak month
January1.6× the quietest month
Top search term
floral dinnerware set36K searches a year

02 · Price

A sale here is worth $80.03.

Listings sell for $80.03 on average, from $18.97 to $211.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $80.03 that is $0 to $8K a year per listing.

Average price
$80.03inside the $15 to $100 sweet spot
Price range
$18.97–$211.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #401 within Dinnerware. It carries 1,407 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#401in Dinnerware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,407per listing
Listings tracked
164

04 · Newcomers

21 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
21Amazon's first-year sales bar
Average brand age
45 months

Products

Top Floral Dinnerware Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

158

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

14%

Top 20: 34%

Open market

45%

  • Brand 125%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Floral Dinnerware Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Floral Dinnerware Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral dinnerware set36K/yr
  • colorful dish set19K/yr
  • sage green dinnerware set16K/yr
  • italian dinnerware13K/yr
  • green dinnerware15K/yr
  • green dishes dinnerware sets17K/yr
  • martha stewart dishes13K/yr
  • mikasa trellis15K/yr
  • colorful dinnerware9K/yr
  • rustic plates12K/yr

Reviews and returns

What reviews say buyers love and hate about Floral Dinnerware Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
2.9%of orders come back
“Cracked after use”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Floral Dinnerware Set questions

Answered from the same tracked data.