Skip to content

Floral Comforter

Fail

Buyers convert on only 0.2% of searches, so Floral Comforter is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$53K/yr671K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
27%top-5 click share · 35 brands · 41 sellers

Flapen Score

Floral Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Floral Comforter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Comforter 671K times last year and spent an estimated $53K. The top 5 brands take 64% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 671K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
671K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
0.2%
Market size, estimated
$53Ka year
Peak month
March1.5× the quietest month
Top search term
floral comforter195K searches a year

02 · Price

A sale here is worth $46.37.

Listings sell for $46.37 on average, from $25.05 to $73.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.37 that is $0 to $5K a year per listing.

Average price
$46.37inside the $15 to $100 sweet spot
Price range
$25.05–$73.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #185 within Comforters & Sets. It carries 3,014 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#185in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,014per listing
Listings tracked
78

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Floral Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

41

Top-5 brand share

64%

Top 20: 91%

Top-5 click share

27%

Top 20: 64%

Open market

32%

  • Brand 128%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Floral Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Floral Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral comforter195K/yr
  • floral comforter set133K/yr
  • vintage comforter53K/yr
  • floral bedding set50K/yr
  • vintage comforter set36K/yr
  • flower comforter30K/yr
  • spring bedding36K/yr
  • comforter floral21K/yr
  • queen comforter floral17K/yr
  • comforters queen size floral19K/yr

Reviews and returns

What reviews say buyers love and hate about Floral Comforter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Floral Comforter questions

Answered from the same tracked data.