Floral Blanket
MaybeThe top 5 products take only 17% of clicks. But demand is soft, at -22.2% this quarter, so Floral Blanket is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $86K/yr272K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 17%top-5 click share · 76 brands · 127 sellers
Flapen Score
Floral Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Floral Blanket is stronger. Inside it, weaker.
Market
The Floral Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Floral Blanket 272K times last year and spent an estimated $86K. The top 5 brands take 36% of clicks. Demand peaks in Feb–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $86Ka year
- Peak month
- February2.6× the quietest month
- Top search term
- flower blanket130K searches a year
02 · Price
A sale here is worth $29.26.
Listings sell for $29.26 on average, from $8.52 to $74.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.26 that is $0 to $3K a year per listing.
- Average price
- $29.26inside the $15 to $100 sweet spot
- Price range
- $8.52–$74.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,630 within Throws. It carries 496 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 9.3%
- Average rank
- #1,630in Throws
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 496per listing
- Listings tracked
- 134
04 · Newcomers
9 of last year's 70 launches cleared the first-year sales bar.
70 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 70
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Floral Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
76 rising
Sellers
127
Top-5 brand share
36%
Top 20: 65%
Top-5 click share
17%
Top 20: 42%
Open market
61%
- Brand 112%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Floral Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Floral Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flower blanket130K/yr
- flower throw blanket22K/yr
- throw blanket floral14K/yr
- pink floral throw blanket12K/yr
- green floral throw blanket9K/yr
- pink floral blanket12K/yr
- floral blanket throw10K/yr
- flower blankets6K/yr
- floral blankets8K/yr
- botanical throw blanket7K/yr
Reviews and returns
What reviews say buyers love and hate about Floral Blanket
We read the reviews and the return reasons for every product selling here.
“Little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floral Blanket questions
Answered from the same tracked data.









