Is floral blanket profitable to sell on Amazon United States?

The niche generates $86K/yr across 134 tracked products. 9 of 70 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the floral blanket niche?

76 brands and 127 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in floral blanket?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.5%.

When does demand for floral blanket peak?

Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the floral blanket niche?

Listings span $8.52–$74.61; the average listing price is $29.26 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.

floral blanket

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-22.2% this quarter) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.26

avg listing price — sweet spot $15–$100

Price range

Great$8.52–$74.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great496.07

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$86K

$86K/yr · 272K searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, floral blanket is a $86K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

floral blanket market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $117K–$146K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,630
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 9.3%
Avg brand age: 25 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

76 rising

Sellers

127

Top-5 brand share

36%

Top 20: 65%

Top-5 click share

17%

Top 20: 42%

Open market

61%

SoffMoiis12%
Longhui bedding9%
Horaldaily7%
Duryeo5%
FantasDeck3%
Laura Ashley3%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -22.2% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top floral blanket search terms

flower blanket130K/yr -34.7%1.9% conv.
flower throw blanket22K/yr -15.4%0.8% conv.
throw blanket floral14K/yr -5.9%0.6% conv.
pink floral throw blanket12K/yr +10.7%0.5% conv.
green floral throw blanket9K/yr +2.2%0.3% conv.
pink floral blanket12K/yr -5.9%0.6% conv.
floral blanket throw10K/yr -2.6%0.6% conv.
flower blankets6K/yr +14.0%1.1% conv.
floral blankets8K/yr -10.8%0.2% conv.
botanical throw blanket7K/yr -1.9%0.3% conv.

All search terms

Top floral blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duryeo Crochet Rose Flower Bouquet Blanket with Red Rose Handmade Knitted Throw Blanket Christmas Valentines Day Anniversary Birthday Gifts for Wife Girlfriend Fiance Lover 43 Inch

Duryeo$53.184.7★126 rev

Crochet Flower Bouquet Throw Blanket Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday Pink and White

Longhui bedding$39.834.6★426 rev

FantasDeck Care Package for Women Flower Bouquet Blanket Gift Basket Get Well Gifts for Women Self Care Gifts Thinking of You Gift Birthday Gift for Mom Best Friend Sister

FantasDeck$43.914.6★77 rev

Crochet Flower Bouquet Throw Blanket Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday (Without Packaging Bag)

Longhui bedding$24.454.6★426 rev

Tinkllicoy Finished Flower Bouquet Blanket Crochet Rose Knitted Throw Blanket Crochet Flowers Romantic Gifts for Women Mom Sister Wife Home Decor (Red Rose 23 inch)

Tinkllicoy$28.374.3★98 rev

Newest

by launch date

Red Rose Crochet Flower Bouquet Blanket 43 Inch Throw 60 Rose Flowers

Code Junction$40.2511 rev

3mo ago

Laura Ashley - Plush Throw Blanket 50x70 Soft and Warm with a Lightweight Feel Floral Design Morning Gloria Pink

Laura Ashley$24.279 rev

3mo ago

Crochet Flower Bouquet Throw Blanket 43inch Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday Pink and White

Ivydale$37.6230 rev

4mo ago

Handmade Knitted Crochet Flower Bouquet Blanket Gifts Basket for Women Birthday Gifts for Women Mothers Day Anniversary Wedding Romantic Unique Gifts for Wife Girlfriend Sister Friends Grandma

Mikimoony$48.1755 rev

4mo ago

HOYWOUL Crochet Flower Bouquet Blanket Birthday Gifts for Women Handmade Red Floral Throw Blanket Gifts for Mothers Day Wedding Anniversary Girlfriend(Red 43)

HOYWOUL$36.5040 rev

6mo ago

What buyers say about floral blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel21%

“Soft blanket”

Gifting Purpose13%

“Amazing gift”

Quality-Overall10%

“Amazing quality”

Color10%

“Beautiful color”

Warmth5%

“Keeps me warm”

Value For Money5%

“Great value”

Weight Light4%

“The softest lightweight blanket ever”

Size-Overall4%

“snuggly”

Advertised Vs Actual Product4%

“As described”

Design-Overall3%

“The design is beautiful”

What buyers complain about

Size-Overall21%

“Little small”

Thickness12%

“Not very thick”

Quality-Overall7%

“Low quality”

Advertised Vs Actual Product6%

“Not as shown”

Thin4%

“Thin material”

Color3%

“Color is not quite the same”

Value For Money2%

“Overpriced”

Weight Light1%

“lighter than one would expect”

Strength1%

“doesnt have the substantial”

Smell1%

“had a funky smell”

Top return reasons

Size-Overall33%

Color20%

Thin10%

Material Quality7%

Advertised Vs Actual Product7%

Quality-Overall6%

Value For Money3%

Display Colors3%

Thickness2%

Soft Feel1%

Common questions

Is floral blanket profitable to sell on Amazon United States?: The niche generates $86K/yr across 134 tracked products. 9 of 70 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the floral blanket niche?: 76 brands and 127 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in floral blanket?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.5%.
When does demand for floral blanket peak?: Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the floral blanket niche?: Listings span $8.52–$74.61; the average listing price is $29.26 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.