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Floor Vase

Maybe

Shoppers spend an estimated $2.7M a year here. But the products selling today already average 4.7★, so Floor Vase is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$2.7M/yr2.6M searches / yr
90-day growth
+0.7%search demand this quarter
Competition
34%top-5 click share · 40 brands · 47 sellers

Flapen Score

Floor Vase against its category

The dotted line is the Home & Kitchen average. Past it, Floor Vase is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Vase market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Vase 2.6M times last year and spent an estimated $2.7M. The top 5 brands take 42% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
3.1%
Market size, estimated
$2.7Ma year
Peak month
May1.9× the quietest month
Top search term
bud vases882K searches a year

02 · Price

A sale here is worth $33.64.

Listings sell for $33.64 on average, from $9.99 to $77.59. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $33.64 that is $34K to $42K a year per listing.

Average price
$33.64inside the $15 to $100 sweet spot
Price range
$9.99–$77.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$34K–$42K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #179 within Vases. It carries 500 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#179in Vases
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
500per listing
Listings tracked
64

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
30 months

Products

Top Floor Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

47

Top-5 brand share

42%

Top 20: 85%

Top-5 click share

34%

Top 20: 66%

Open market

53%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Floor Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Floor Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bud vases882K/yr
  • bud vases in bulk178K/yr
  • mini vases174K/yr
  • tall vases for floor245K/yr
  • cylinder vases147K/yr
  • vases in bulk68K/yr
  • small vases for centerpieces92K/yr
  • mini vases for flowers78K/yr
  • large floor vase113K/yr
  • small glass vases69K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Vase

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Much larger than expected”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Floor Vase questions

Answered from the same tracked data.