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Floor Table

Maybe

The top 5 brands take only 29% of clicks. But buyers convert on only 0.6% of searches, so Floor Table is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$663K/yr1.4M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
20%top-5 click share · 73 brands · 100 sellers

Flapen Score

Floor Table against its category

The dotted line is the Home & Kitchen average. Past it, Floor Table is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Table market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Table 1.4M times last year and spent an estimated $663K. The top 5 brands take 29% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $663K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.6%
Market size, estimated
$663Ka year
Peak month
January1.4× the quietest month
Top search term
floor table204K searches a year

02 · Price

A sale here is worth $74.55.

Listings sell for $74.55 on average, from $11.55 to $318.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $74.55 that is $0 to $7K a year per listing.

Average price
$74.55inside the $15 to $100 sweet spot
Price range
$11.55–$318.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #558 within Living Room Furniture. It carries 825 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
90%
Out of stock, average day
8.3%
Average rank
#558in Living Room Furniture
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
825per listing
Listings tracked
115

04 · Newcomers

7 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Floor Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

73 rising

Sellers

100

Top-5 brand share

29%

Top 20: 64%

Top-5 click share

20%

Top 20: 45%

Open market

68%

  • Brand 110%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Floor Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Floor Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor table204K/yr
  • floor desk146K/yr
  • folding coffee table139K/yr
  • foldable coffee table126K/yr
  • japanese floor table124K/yr
  • low table122K/yr
  • short table98K/yr
  • japanese table79K/yr
  • low table for sitting on the floor58K/yr
  • japanese coffee table38K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Table

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Strength”
13%of negative reviews mention “Size-Overall”
3.5%of orders come back
“is too short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Floor Table questions

Answered from the same tracked data.