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Floor Mattress for Kids

Fail

Buyers convert on only 0.6% of searches, so Floor Mattress for Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$89K/yr200K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
24%top-5 click share · 48 brands · 83 sellers

Flapen Score

Floor Mattress for Kids against its category

The dotted line is the Home & Kitchen average. Past it, Floor Mattress for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Mattress for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Mattress for Kids 200K times last year and spent an estimated $89K. The top 5 brands take 38% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
0.6%
Market size, estimated
$89Ka year
Peak month
July1.6× the quietest month
Top search term
colchonetas31K searches a year

02 · Price

A sale here is worth $78.16.

Listings sell for $78.16 on average, from $13.79 to $436.46. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $78.16 that is $0 to $8K a year per listing.

Average price
$78.16inside the $15 to $100 sweet spot
Price range
$13.79–$436.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #29 within Living Room Furniture. It carries 3,255 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
5.0%
Average rank
#29in Living Room Furniture
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,255per listing
Listings tracked
82

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
36 months

Products

Top Floor Mattress for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

83

Top-5 brand share

38%

Top 20: 77%

Top-5 click share

24%

Top 20: 58%

Open market

57%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Floor Mattress for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Floor Mattress for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colchonetas31K/yr
  • small mattress for floor29K/yr
  • kids floor mattress24K/yr
  • floor mattress for kids24K/yr
  • portable floor bed10K/yr
  • floor pallet for sleeping10K/yr
  • king floor mattress8K/yr
  • mat for sleeping on floor7K/yr
  • cotton futon7K/yr
  • sleeping cushion for floor6K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Mattress for Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Thickness”
4.2%of orders come back
“Not as Thick as advertised”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Floor Mattress for Kids questions

Answered from the same tracked data.