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Floating Frame

Maybe

Products sell for $20.93 on average, inside the sweet spot. But buyers convert on only 2.1% of searches, so Floating Frame is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$313K/yr723K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
39%top-5 click share · 27 brands · 32 sellers

Flapen Score

Floating Frame against its category

The dotted line is the Home & Kitchen average. Past it, Floating Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Frame 723K times last year and spent an estimated $313K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.

Searches, last 12 months
723K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
2.1%
Market size, estimated
$313Ka year
Peak month
December1.5× the quietest month
Top search term
floating frame194K searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $7.38 to $38.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.93 that is $5K to $10K a year per listing.

Average price
$20.93inside the $15 to $100 sweet spot
Price range
$7.38–$38.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #587 within Picture Frames. It carries 1,709 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#587in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,709per listing
Listings tracked
42

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Floating Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

32

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

39%

Top 20: 76%

Open market

35%

  • Brand 116%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Floating Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Floating Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floating frame194K/yr
  • floating picture frames119K/yr
  • floating frames74K/yr
  • floating picture frame50K/yr
  • gold floating frame33K/yr
  • floating glass frame25K/yr
  • floating frames 8x1027K/yr
  • 8x10 floating frame27K/yr
  • float frame19K/yr
  • 11x14 floating frame19K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Frame

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Frame Quality”
19%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Very cheap quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Floating Frame questions

Answered from the same tracked data.