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Floating Fireplace

Fail

Prices span $159.33–$377.79, mostly outside the sweet spot, so Floating Fireplace is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$133K/yr240K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
39%top-5 click share · 21 brands · 25 sellers

Flapen Score

Floating Fireplace against its category

The dotted line is the Home & Kitchen average. Past it, Floating Fireplace is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Fireplace market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Fireplace 240K times last year and spent an estimated $133K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.2%
Market size, estimated
$133Ka year
Peak month
January2.2× the quietest month
Top search term
floating tv stand with fireplace95K searches a year

02 · Price

A sale here is worth $241.51.

Listings sell for $241.51 on average, from $159.33 to $377.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $241.51 that is $0 to $24K a year per listing.

Average price
$241.51above the $15 to $100 sweet spot
Price range
$159.33–$377.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #929 within Living Room Furniture. It carries 167 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
24%
Out of stock, average day
10.4%
Average rank
#929in Living Room Furniture
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
167per listing
Listings tracked
42

04 · Newcomers

14 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
14Amazon's first-year sales bar
Average brand age
23 months

Products

Top Floating Fireplace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

25

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

39%

Top 20: 76%

Open market

37%

  • Brand 127%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Floating Fireplace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Floating Fireplace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floating tv stand with fireplace95K/yr
  • floating fireplace tv stand106K/yr
  • floating entertainment center with fireplace16K/yr
  • floating tv stand fireplace8K/yr
  • fireplace tv stand floating5K/yr
  • fireplace floating tv stand4K/yr
  • floating fireplace entertainment center5K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Fireplace

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Assembly/Installation”
0.3%of orders come back
“assembly was a little bit tricky”
A buyer, on “Assembly/Installation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Floating Fireplace questions

Answered from the same tracked data.