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Floating Candles 2 Inch

Fail

Shoppers spend an estimated $62K a year here, so Floating Candles 2 Inch is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$62K/yr27K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
72%top-5 click share · 13 brands · 24 sellers

Flapen Score

Floating Candles 2 Inch against its category

The dotted line is the Home & Kitchen average. Past it, Floating Candles 2 Inch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Candles 2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Candles 2 Inch 27K times last year and spent an estimated $62K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
10.8%
Market size, estimated
$62Ka year
Peak month
May1.3× the quietest month
Top search term
2 inch floating candles11K searches a year

02 · Price

A sale here is worth $21.04.

Listings sell for $21.04 on average, from $9.79 to $49.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.04 that is $5K to $11K a year per listing.

Average price
$21.04inside the $15 to $100 sweet spot
Price range
$9.79–$49.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Candles. It carries 1,428 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Candles
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,428per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Floating Candles 2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 flat

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

22%

  • Brand 136%
  • Brand 212%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Floating Candles 2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Floating Candles 2 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 inch floating candles11K/yr
  • floating candles 2 inch9K/yr
  • 2 floating candles4K/yr
  • 2 inch floating candles white3K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Candles 2 Inch

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Value For Money”
6.0%of orders come back
“The current list price of $30 for a 50 pack is just more expensive than similar size/quantity packages by other sellers”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Floating Candles 2 Inch questions

Answered from the same tracked data.