Is floating candles 2 inch profitable to sell on Amazon United States?

The niche generates $62K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (43/100).

How competitive is the floating candles 2 inch niche?

13 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in floating candles 2 inch?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Water Resistance. The return rate is 6.0% — above our launch gate.

When does demand for floating candles 2 inch peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the floating candles 2 inch niche?

Listings span $9.79–$49.10; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.

floating candles 2 inch

Skip it

A small market ($62K/yr) — this niche doesn't clear our bar today.

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.04

avg listing price — sweet spot $15–$100

Price range

Great$9.79–$49.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,428.08

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Market size

Bad$62K

$62K/yr · 27K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, floating candles 2 inch is a $62K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

floating candles 2 inch market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 10.8%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

22%

Ashlux36%
Auralome12%
JXDLSQ12%
CAKETYCG6%
Capaniel6%
Homemory6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +16.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top floating candles 2 inch search terms

2 inch floating candles11K/yr +26.9%8.2% conv.
floating candles 2 inch9K/yr +18.8%7.7% conv.
2 floating candles4K/yr -1.0%12.9% conv.
2 inch floating candles white3K/yr -2.1%11.1% conv.

All search terms

Top floating candles 2 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ashlux 2 inch White Floating Candles 5-6 Hours Burns 24 Pack Candles Set

Ashlux$15.764.7★736 rev

Auralome Floating Candles 2-Inch - 12 Pack White Unscented Floating Candles Smokeless Slow Burning Water Candle Set for Centerpieces Wedding Party Gifts Home Decor

Auralome$9.884.6★67 rev

Set of 48 Unscented Floating Candles for Centerpieces 2 Inch Small Floating Candles for Holiday Weddings Parties Special Occasions and Christmas Home Decorations

JXDLSQ$21.234.6★1,265 rev

50 Floating Candles Smoke-Free and odorless Burning continuously for 5-6 Hours White 2-inch Floating Candles Suitable for Valentines Day Weddings Holidays Home Decoration

CAKETYCG$23.234.6★58 rev

48 Pack 2 inch White Floating Candles Unscented Floating Candle for Centerpieces 5-6 Hours Burning 2 Floating Candle Bulk for Wedding Christmas

Capaniel$24.724.8★437 rev

Newest

by launch date

YOROXRG 50 Pack of 2-Inch White Floating Candles - Ideal for Weddings Home Dcor Spa Baths and Romantic Settings

YOROXRG$25.393,020 rev

3mo ago

Auralome Floating Candles 2-Inch - 12 Pack White Unscented Floating Candles Smokeless Slow Burning Water Candle Set for Centerpieces Wedding Party Gifts Home Decor

Auralome$9.8867 rev

5mo ago

48 Pack 2 inch White Floating Candles Unscented Floating Candle for Centerpieces 5-6 Hours Burning 2 Floating Candle Bulk for Wedding Christmas

Capaniel$24.72437 rev

1y ago

50 Pack of 2-Inch White Floating Candles - Ideal for Weddings Home Dcor Spa Baths and Romantic Settings.

CLTNIKET$24.1576 rev

1y ago

50 Floating Candles Smoke-Free and odorless Burning continuously for 5-6 Hours White 2-inch Floating Candles Suitable for Valentines Day Weddings Holidays Home Decoration

CAKETYCG$23.2358 rev

2y ago

What buyers say about floating candles 2 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow19%

“They were bright as you added more candles”

Size-Overall14%

“nice size”

Value For Money10%

“Great deal”

Quality-Overall9%

“Great Baby Shower Decor”

Efficiency9%

“Work well”

Advertised Vs Actual Product8%

“Work as advertised”

Durability6%

“Great durable candles”

Color4%

“I like the cream color”

Water Resistance4%

“Flameless candles and water sensitive no on or off switch i highly recommend”

Fire Resistance3%

“Used for a memorial service nice because it met the fire safety requirements of venue being it was contained in glass container with water”

What buyers complain about

Value For Money14%

“The current list price of $30 for a 50 pack is just more expensive than similar size/quantity packages by other sellers”

Functionality-Overall12%

“Uneven burning”

Water Resistance12%

“Very disappointed that half of flameless floating candles did not light up when submerged in water”

Size-Overall8%

“Small”

Product Condition8%

“they have clearly been used”

Defective Material/Parts4%

“WHILE REALLY NICE AND CUTE SOME DIDNOT WORK”

Durability4%

“these candles wont last longer than 2 hours”

Storage Capacity4%

“A little difficult to keep them where needed”

Flammable4%

“Uneven burning”

Instructions/User Manual/Troubleshooting4%

“I couldn't find clear instructions about this”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product5%

Value For Money4%

Functionality-Overall3%

Brightness/Shine/Glow3%

Color3%

Bulb Flicker/Dimming/Color2%

Quality-Overall1%

Water Resistance1%

Defective Material/Parts1%

Common questions

Is floating candles 2 inch profitable to sell on Amazon United States?: The niche generates $62K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (43/100).
How competitive is the floating candles 2 inch niche?: 13 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in floating candles 2 inch?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Water Resistance. The return rate is 6.0% — above our launch gate.
When does demand for floating candles 2 inch peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the floating candles 2 inch niche?: Listings span $9.79–$49.10; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.