Is fleur profitable to sell on Amazon United States?

The niche generates $24K/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (41/100).

How competitive is the fleur niche?

20 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in fleur?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for fleur peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 11.8× the quietest.

What does it cost to enter the fleur niche?

Listings span $7.90–$46.71; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.

fleur

Skip it

Soft demand (-58.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$24.40

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$7.90–$46.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good971.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 100K searches

Growth

Bad-58.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fleur is a $24K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

fleur market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $24K–$31K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,273
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 10.2%
Avg brand age: 31 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

26%

Leebean47%
Tobilu8%
FNCHAI6%
NATROSES5%
DuHouse4%
MAMAMIKO4%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -58.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.8×

Open Trend

Top fleur search terms

flowers for men38K/yr -58.2%1.1% conv.
bouquet for men9K/yr -59.2%0.3% conv.
flores para hombres de regalos7K/yr -41.5%0.5% conv.
flowers for him10K/yr -68.8%0.6% conv.
flower for men6K/yr -50.4%0.5% conv.
men flowers5K/yr -46.0%0.8% conv.
rose for men6K/yr -42.7%0.4% conv.
roses for men7K/yr -71.2%0.5% conv.
flores para hombre6K/yr -63.7%0.5% conv.
rosas eternas para hombres5K/yr -66.4%0.2% conv.

All search terms

Top fleur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her

Leebean$15.784.6★453 rev

Black Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her

Leebean$13.824.5★39 rev

Forever Flowers Roses in A Box Real Preserved Flowers Preserved Roses Preserved Flowers for Delivery Birthday Gifts for Women/Men/Mom Flowers for Mothers Day Valentines Day Rose Gifts Red

Leebean$13.834.6★453 rev

Tobilu Graduation Flowers Bouquet Royal Blue Preserved Roses

Tobilu$35.204.6★85 rev

Blue Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her

Leebean$15.784.7★20 rev

Newest

by launch date

Blue Forever Flowers Roses in A Box Real Preserved Flowers Preserved Roses Preserved Flowers for Delivery Forever Flower Gifts for Women/Men/Mom Flowers for Mothers Day

Leebean$18.81453 rev

6mo ago

Blue Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her

Leebean$15.78453 rev

7mo ago

Black Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her

Leebean$13.8239 rev

8mo ago

Blue Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her

Leebean$15.7820 rev

8mo ago

Leebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red

Leebean$11.61103 rev

8mo ago

What buyers say about fleur

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose28%

“Beautiful Gift”

Quality-Overall15%

“the product quality is well made”

Color10%

“The color is vibrant”

Advertised Vs Actual Product8%

“As described”

Value For Money6%

“Excellent price”

Durability5%

“Seems durable”

Smell5%

“nice smell”

Assembly/Installation4%

“Easy to put together”

Design-Overall4%

“the design is cute”

Size-Overall3%

“perfect size”

What buyers complain about

Size-Overall50%

“not accurate size”

Quality-Overall9%

“I was expecting higher quality”

Advertised Vs Actual Product8%

“Looks can be deceiving”

Value For Money5%

“Overpriced”

Smell4%

“When i opened the bag it smelled like a skunk”

Durability4%

“most petals were breaking off”

Color1%

“Color does transfer”

Assembly/Installation1%

“Not a lot of pieces if youre looking for the intrigue of assembly”

Weather Proof1%

“It's weather not whether”

Hard Feel1%

“Not soft”

Top return reasons

Size-Overall44%

Advertised Vs Actual Product15%

Value For Money9%

Smell5%

Color5%

Quality-Overall5%

Defective Material/Parts4%

Gifting Purpose3%

Moist/Dry1%

Functionality-Overall1%

Common questions

Is fleur profitable to sell on Amazon United States?: The niche generates $24K/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (41/100).
How competitive is the fleur niche?: 20 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in fleur?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for fleur peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 11.8× the quietest.
What does it cost to enter the fleur niche?: Listings span $7.90–$46.71; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.

fleur

fleur market data

Competition & brand share

Demand & seasonality

Top fleur search terms

Top fleur products on Amazon

Top sellers

Newest

Trending

What buyers say about fleur

What buyers love

What buyers complain about

Top return reasons

Common questions

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