Fleur
FailDemand is soft, at -58.4% this quarter, so Fleur is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $24K/yr100K searches / yr
- 90-day growth
- -58.4%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 44 sellers
Flapen Score
Fleur against its category
The dotted line is the Home & Kitchen average. Past it, Fleur is stronger. Inside it, weaker.
Market
The Fleur market on Amazon at a glance
Shoppers on Amazon United States searched for Fleur 100K times last year and spent an estimated $24K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -58.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $24Ka year
- Peak month
- February11.8× the quietest month
- Top search term
- flowers for men38K searches a year
02 · Price
A sale here is worth $24.40.
Listings sell for $24.40 on average, from $7.90 to $46.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.40 that is $0 to $2K a year per listing.
- Average price
- $24.40inside the $15 to $100 sweet spot
- Price range
- $7.90–$46.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,273 within Dried & Preserved Flora. It carries 972 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.2%
- Average rank
- #1,273in Dried & Preserved Flora
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 972per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Fleur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
44
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
26%
- Brand 147%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Fleur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Fleur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flowers for men38K/yr
- bouquet for men9K/yr
- flores para hombres de regalos7K/yr
- flowers for him10K/yr
- flower for men6K/yr
- men flowers5K/yr
- rose for men6K/yr
- roses for men7K/yr
- flores para hombre6K/yr
- rosas eternas para hombres5K/yr
Reviews and returns
What reviews say buyers love and hate about Fleur
We read the reviews and the return reasons for every product selling here.
“not accurate size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleur questions
Answered from the same tracked data.









